Find a perfect balance between fashionableism and pragmatism, and inspire inspirational art and high fashion. On March 16th, IGO&EGO landed on the 2018A/W Shenzhen Fashion Week with a strong embrace of the temperature, and sent a “True Strength†signal to independent urban women.
Hit the soul and awaken the power of art
To echo the theme of “Art and Life†in the current Shenzhen Fashion Week, IGO&EGO followed the trend and integrated stage art and fashion art in this big show to arouse people’s strong perception of artistic life.
The big show is opened by the artist and is decorated with pure white makeup. It is still or dances in the music drums full of primitive flavors. The mode of temperance seems to be telling a profound connotation, and this connotation is also a big show. The subject has a delicate connection...
Turn off the cold machine, "Hug the temperature"
IGO&EGO2018's big show for fall/winter takes the theme of “embracing the temperature†and is inspired by the designer’s observation of reality. When the cold machine in his hands takes people’s eyes and heads, he hopes to temporarily put it down and return to the artistic life with temperature. .
Inspired by this, this season IGO&EGO autumn and winter series runs through a variety of design details full of "temperature", full of feminine flounces, embroidered decorative patterns, color combinations, designers blend urban and cultural atmosphere, from the Jane, in a contemporary way, presents a woman's natural, elegant and sophisticated new life.
Is a fashion release, it is a model
If the purpose of a show is to release the latest trend, then IGO&EGO is more like a textbook-based OL model in this big show.
The contradiction and integration of black and white, the natural transition from suit to lace, the gentle gradient from chiffon to cashmere... When the cut-out texture of the independent single product has not yet had time to be finely detailed, you will be driven by the designer in a matter of moments. The strong foundation of knowledge recaptured his thoughts. Every model emerges from head to toe as a whole. Such details as retro girdles and elegant ribbons are hidden all over the place. This is the simplistic feminine idiom that adds to the charm of style.
Clever use of color is the key to wear performance, IGO&EGO2018 autumn and winter series, in addition to black and white ash on the "big fuss", but also large areas such as dirty orange, light brown, olive green, lavender purple autumn and winter color. In particular, the combination of color and texture is even more exhausting, suit trench coat, knitted chiffon, or unrestrained, or gentle, cashmere, wool, suede large area appears, adding a touch of sharpness for the sharp lines Warm, IGO & EGO women can find a reasonable choice for all kinds of occasions.
Ten years of circulation, a dream of ten years. From 2008 to 2018, IGO&EGO has always been the same, using Jane to true feelings to interpret the eternal charm of fashion art. As the wheels of the information age roll forward, as life interactions become more and more cold, let everyone return to the immediate moment and embrace the art and life full of temperature!
Q&A conversation
Q=China Garment Network
A=IGO&EGO General Manager and Creative Director Zhou Yueying
Q: What is the concept of apparel design for this conference?
A: The theme of this conference is "seeking for commonality." Through the demand for modern women, we persist in seeking spiritual independence, treating grace as a power, integrating contemporary urban and humanistic atmospheres, from complexity to simplicity, and from the tide. Find your own simple and feminine.
Q: What do you want to express through this Fashion Week?
A: With the rapid development of the information age, there are fewer and fewer opportunities for face-to-face communication between people. People are addicted to the online world. Because of the cold electronic products in their hands, they gradually reduce the temperature of life and use “seeking for common prosperity.†The starting point of this season's fashion collection is to seek to narrow the distance between real life and seek for a lost warmth.
Q: What kind of attitude does IGO&EGO want to express to contemporary women?
A: IGO&EGO is committed to the development of products that meet the characteristics of contemporary women, hoping to spread French fine fashion culture and art.
Combining fashion and art culture into one, through the exploration of modern women's needs, it raises the thinking on contemporary life attitudes and methods, pursues individual independence while shaping the inner elegant forces, and disseminates the most authentic self-breathing and life attitude.