Domestic children's wear compared with foreign brands, there are considerable differences in style, design, environmental protection and so on. The industry pointed out that the face of fierce competition in foreign brand children's clothing, domestic children's wear in order to occupy a place in the domestic market, we must make great efforts to improve the inherent quality of children's clothing. This year, all kinds of clothing trade fairs, sales of foreign brand children's clothing increased significantly. Data show that China's garment retail market will be fully open, foreign brand children's clothing also accelerated the pace of entering the Chinese market. Domestic children's wear compared with foreign brands, there are considerable differences in style, design, environmental protection and so on. The industry pointed out that the face of fierce competition in foreign brand children's clothing, domestic children's wear in order to occupy a place in the domestic market, we must make great efforts to improve the inherent quality of children's clothing. Foreign brands accounted for half of Beijing's major shopping malls into supermarkets, children's wear foreign brands abound. In some children's wear brand counters, Mitch wonderful, Babu beans, Li Ying Fang, Parkland and other foreign brands occupy a prominent position. Sales staff said that these products have good performance. Yin Wang, manager of a store in Beijing Wangfujing, told us that in the past years, the children's wear market, especially the high-end market, has basically dominated foreign brands. Consumers have become accustomed to foreign brands with a strong western flavor. In the domestic children's wear market, 70% of the domestic children's wear is a non-brand children's wear, the real brand owns only about 10% of the entire children's wear market. International brands optimistic about the domestic children's wear market, because China has many children, the market potential, annual demand to 15% speed. The current market share of foreign brands have accounted for about 50% of the domestic children's wear market. According to the statistics compiled by China National Commercial Information Center, from the brand rankings of the first 4 months of 2004, Mickey won the national championship in January and the champions from February to April won the Liying room. Adana, Parkland Grand Emperor has also remained in the top 5, the four brands have been among the best sales. In addition, a break, Babu beans, water boy, pig Banner and other brands have remained in the top 10. ABC, Man Linge, good kids and other brands have also entered the market share of the top 10. Into the market share of the top 10 brands, only a break, water children, good children for the domestic brands, others are foreign or joint venture brands. It is understood that, although in recent years, domestic children's clothing brand has an upward trend, many of them well-known domestic enterprises have set foot in the production of children's clothing, to challenge the status of foreign brands. However, at present, there are less than 30 professional children's wear manufacturers in China with large-scale and certain influence. Most of the competing market areas are concentrated in small and medium-sized cities, and the competition with foreign brands shows their lack of strength. Where is the advantages of foreign brands With the consumption structure of urban residents in China improved, overseas brand children's clothing seized the opportunity to enter our cities, although some foreign brands of children's wear in the price generally higher than the domestic children's clothing 20% ​​to 200%, still subject to domestic consumers Of all ages. Ordinary consumers do not blindly fawn, the reason is that a small number of domestic products and brand products. Foreign brand children's clothing has a unique style to attract the attention of consumers. In Beijing Fuxing Commercial City, Xidan Shopping Center and other shopping malls, several consumers believe that the reason children's clothing brand is favored, first of all, foreign brand cartoon effect is strong, firmly grasp the child's psychology, lively exaggerated patterns, colorful, Casual and strong. Some foreign brands of children's clothing used Mickey Mouse, Bubu beans and other cartoon images in the design of novel and unique style, strong sense of the trend, with a strong visual impact. Followed by more styles, all varieties, large choice. Foreign brands almost to the development of children's clothing to the all-encompassing level. In winter, for example, there are all kinds of T-shirts, jackets, thin sweaters, trousers, skirts, vests, suits, coats, winter clothes and so on. Foreign brand children's clothing paired with clothing, products from a system, from inside to outside, from start to finish, from home to go out, go to school, all children's series everything. Finally, a variety of marketing tools, pay attention to brand image. As in the store layout focus on children's clothing style consistent store image and a unified decorating model in order to establish a clear brand image in the public mind. It is noteworthy that the children's wear overseas brands also combined with strong publicity and PR offensive, a full range of brand style reflects and motivate parents and children's desire to buy. However, some consumers said that in contrast, they still want high-quality domestic products as the first choice because Chinese designers should know more about the physical conditions of children in China and the prices of products will be more affordable than that of foreign brands . Design, environmental protection is an important factor China Garment Association, said Wang Zhi, senior engineer, children's wear to use unique design to attract consumers. There are more than 300 million children under the age of 16 in our country, accounting for about a quarter of the total population of the country, and 34% are only children. Parents increasingly demanding children's clothing, but also more and more taste, children's clothes also have a "own set." From the style and fabric point of view, the style of children's clothing should be more stylish, some children's clothing brand design style should be rid of the past, the same stereotyped cartoon animals innocence pattern, adult fashion elements in children's clothing is not hard to find traces. Children's clothing market is another newborn market after the adult brand apparel market, the domestic children's wear market amazing spending power. At the same time, he pointed out that parents generally give their children to choose cotton or linen fabric clothing. As parents pay more attention to the healthy life of children, the purchase of children's clothing also tends to be healthy and environment-friendly products. Children's clothing made of pure natural fiber and health-care fabrics has become the first choice for parents. Many brand-name children's wear have introduced the selection of non-polluting , Non-toxic dye processing cotton series. Cotton cloth series of jackets, pants and denim series of casual wear greatly enhance the moisture absorption of children's wear, breathable, soft, and maintain the health of children wearing. To a certain extent, these green and environment-friendly products also cater to the customers' demand for safe and healthy children's clothes, which will become the development trend of children's wear products.