With the diversification of consumer demand, functional home textiles began to “give a lot of flowersâ€. The reporter visited a number of large shopping malls and supermarkets in Guangzhou and found that there are not many types of functional home textile products, and they do not occupy the mainstream. However, the reporter found on Taobao that functional home textile products can be seen everywhere. In this regard, experts pointed out that for all kinds of concept of home textile products, consumers must rationally purchase, purchase health care functional textiles must look for signs.
Functional home textiles are rare and can be seen everywhere in Taobao.
The reporter recently visited Guangzhou's major supermarkets and textiles monopoly areas and found that functional home textile products are rare. In a large supermarket chain in Guangzhou, the reporter saw two products advertised as "Cassia cleavage pillow", the price is 28.9 yuan and 49 yuan. The product's instructions show that the product's filling is cassia, and listed in the "Compendium of Materia Medica" on the cassia seed efficacy record, while claiming that the pillow core groove design is ergonomic, but the reporter did not see this function Certification Information.
The reporter entered the “flame-retardant curtains†on the Taobao website and found that there are 11 pages of “baby†results. They are all advertised as flame retardant products, but the prices are different, the expensive ones are 180 yuan/foot, and the cheap ones are 16 yuan/foot. Clicking on the above stores found that the logo of most stores is flame-retardant products, but in the product introduction about the function column, there is no flame retardant, only the product name is marked with flame retardant. A brand Tmall franchise store sells a high-end bedroom living room flame retardant shade insulation solid color 13027 series curtains, in the baby details of the product written decoration and shading, but did not mention the flame retardant function certification information. Another logo sold by another home appliance manufacturer is a product of a semi-light-shielded curtain curtain roll flame-retardant disposable blinds. The product function column only reads shading, and the product details do not mention the flame-retardant function certification information.
The reporter also found that the flame retardant curtains on Taobao are usually marked with flame retardant functions but have no details of this function, but from the price point of view, the price of flame retardant curtains is about 10% higher than the price of curtains without flame retardant functions. .
Big brand cautious small brand enthusiasm
Hu Zhenchao, secretary of the Board of Directors of Fuanna Home Textiles, told the reporter that the company's functional home textile-related products accounted for a small proportion, only producing some anti-mite products. In fact, the proportion of functional home textiles in the whole industry is very small.
Hu Zhenchao pointed out that functional home textile products must be certified by authoritative departments, otherwise it is prone to false propaganda and misleading consumers. In addition, the functional home textile industry standards lag behind, there is no relevant standards to support, it is difficult to define the function of functional home textile products. In fact, the benefits of selling functional products are high, there will be many small brands to sell functional products to get the market, short-term trading, but big brands are generally very cautious about producing functional products.
According to the person in charge of Luolai Home Textiles, for the development of functional products, the company is trying to develop in bedding fabrics and bedding, focusing on improving the use and sleep experience to meet the healthier sleep needs.
However, some home textile brands value the market potential of functional products and start to promote functional products. The reporter learned that Sanli Home Textiles has now promoted functional products as the main products, and has developed various floral air conditioners and anti-mosquito functions. Air conditioners, negative ion air conditioners, far infrared air conditioners, etc. According to reports, these functions are all achieved through functional fibers, because the price of functional fiber is a high-tech product, the price is relatively expensive, 10% to 20% more expensive than ordinary fiber quilt.
Industry-related standards are not perfect
Some people in the industry pointed out that the lack of industry standards is the biggest reason that affects the development of functional home textiles. It is understood that at present, functional home textiles do not have a unified industry standard, but the functions of "transmitting far infrared rays", "generating magnetic fields", "antibacterial health care", "fire retardant", etc. have domestic textile industry standards in China. Among them, fire prevention and flame retardant in public indoor space are mandatory functional indicators of fabric soft decoration. China has "BS5867 curtain fire retardant standard", health care function home textile as an important component of functional home textile, its standard is "health functional textiles" CAS115-2005. Functional home textile applications such as “aromatic†and “regulated temperature†appear in the field of home textiles. Some functions can be confirmed by relevant standard tests, but their industry standards need to be improved.
In this regard, the relevant person in charge of Luolai said that the development of domestic functional home textiles started relatively late, and there is still a certain gap between the enterprises in terms of scale, technical level and development capability compared with international large enterprises, which requires products. In the process of development and development, home textile enterprises should focus on integrating the advantages of industry resources and combine the strengths of enterprises, institutions and scientific research units to develop together.
Consumer awareness is not high
It is understood that as an important component of functional home textiles, the health care function of home textiles has been standardized. However, due to consumers' stereotypes about functional products, consumers are very disgusted with the health care function of home textiles, and the trust is not high. Yang Zhaohua, president of the China Household Textile Industry Association, pointed out in an interview that the popularity of functional home textiles first encountered consumer cognitive barriers. Because functional home textiles were born out of the functional health care industry, many consumers were Distrust, even exclusion.
Health function home textile chain brand and also franchisee Wei told reporters that because consumers do not trust the health care products industry, some formal functional home textile promotion is more difficult to promote consumer concerns, the store deliberately launched a free experience trial, that is The consumer experience 2 hours, 7 days later through the body testing equipment to compare the after-effects. He said, "Now some of the so-called health care function home textile salesmen are mostly promoted through human sentiment, that is, they are mixed with consumers and then promoted."
Citizen voice
Miss White Collar: Although my body is in a sub-health state, but does not consider the health care function of home textiles, because of the side effects, I always feel that functional products have side effects, just like some functional drinks, do not understand the functional principle of the mattress. Worried about buying fakes, the consequences are even more serious.
Aunt Li: I spent more than 3,000 times in the past to buy a mattress that is good for sleep. After using this mattress, I feel that the quality of sleep is much better. I don’t wake up at night. The son said that this is a psychological comforting effect, and the real effect is hard to say.
Mr. He: Consumers usually do not have time to go to work, and they say that far-infrared things have health effects. It is hoped that this kind of effect will be a bit of a cover.
Prospective functional home textile market is optimistic
Although the national standards for functional home textiles are not perfect, many companies are optimistic about the market potential. Liu Pinggang, general agent of Sanli Home Textiles in Guangdong Province and general manager of Nantong Yuntao E-Commerce Co., Ltd. pointed out that functional home textiles must be the future development direction of the home textile industry, because with the improvement of quality of life, consumers' demands for home textile products will continue. Improvement, some special requirements need to be achieved through functional home textiles, such as anti-mite, moisture absorption and so on. In the future, consumers' demand for functional home textiles will continue to increase.
Luo Lai Home Textiles related person also said, "As consumers' demand for health, environmental protection, low carbon and quality of life gradually increase, and the functional home textile market is increasingly standardized, functional home textiles are expected to have greater development space and market. potential".
The industry reminds us to choose functional products to be cautious
Xiao Jiancheng, secretary-general of the Guangdong Home Textiles Association, told reporters that compared with China, foreign functional home textiles are considered to be very strict and serious. The recognized institutions are more professional and authoritative assessment agencies, and there is a specific assessment process. In China, the relevant standards are lagging behind. If it is not confirmed by the testing organization, the functional home textile will stay at the level of the enterprise promotion process, and the functional product is only a corporate behavior.
Xiao Jiancheng pointed out that because of this, big brands push functional products are very cautious. On the contrary, small brands have suspicions of excessive promotion of functional products. "The standard is imperfect and pushes functional products, and the credibility of enterprises will be squeezed. In fact, there are two factors that restrict the development of functional home textiles: the first is the application of the surface; the second is the side effects, some drugs, floral fragrance may cause allergies, in addition, some flame retardant products should be vigilant Contains formaldehyde.
Mr. Wei pointed out that there are two important principles for the selection of health-care home textiles. One is to have an effect but there are no side effects. Don't buy power-on products. Power-on will have an impact on the human body. In addition, it is important to see if the functional product has been tested by an authoritative department. If there is no relevant test, the purchase should be cautious.
Blackout Drapes,Burgundy Red Blackout Curtains,Long Blackout Curtains 96 Inch,Thermal Insulated Blackout Curtains
SHAOXING DONGAN TEXTILE CO.,LTD , https://www.yakamokhd.com