Case of Yelia Apparel Trademarks: It is not Unexpected to Claim Victory

Liu Xiaofei is a lawyer of Beijing Guolian Law Firm. Dai Jiapeng is an employee of Beijing Guolian Xingye Intellectual Property Agency Co., Ltd., and is entrusted by Shandong Yeliya Garment Group Corporation and Yilian Group (hereinafter referred to as Yeliya) Yuan Wenhe. As an agent, he took part in the trial of the Beijing First Intermediate People's Court on the case of infringement of the exclusive right to use registered trademarks and unfair competition disputes between Yelia and the defendant Seimi Fashion (Beijing) Co., Ltd. (hereinafter referred to as “Sail”). A few days ago, the case was settled by plaintiff Yelia. Seeing the verdict waiting for months, they also felt very excited and excited.
"The success is not unexpected"

Liu Xiaofei is a lawyer of Beijing Guolian Law Firm. Dai Jiapeng is an employee of Beijing Guolian Xingye Intellectual Property Agency Co., Ltd., and is entrusted by Shandong Yeliya Garment Group Corporation and Yilian Group (hereinafter referred to as Yeliya) Yuan Wenhe. As an agent, he took part in the trial of the Beijing First Intermediate People's Court on the case of infringement of the exclusive right to use registered trademarks and unfair competition disputes between Yelia and the defendant Seimi Fashion (Beijing) Co., Ltd. (hereinafter referred to as “Sail”). A few days ago, the case was settled by plaintiff Yelia. Seeing the verdict waiting for months, they also felt very excited and excited.

Liu Xiaofei said: "I won't feel surprised when the case wins. The case's success was due to the plaintiff's dedication, hard work, and perseverance." He said that Yilian, as the plaintiff, has several points worthy of recognition and worthy of reference by other corporate rights defenders.

First, Jeria actively and timely responds to the relevant administrative departments. If the customer finds out about the infringement of the Yeriya brand apparel discount store and website, he reports to Yelia that Yelia promptly sent her employees to disguise herself and then conducted an unannounced visit to investigate and obtain sufficient evidence to report to the local industry and commerce department. These can all be legally valid evidence in litigation. Therefore, if you suffer serious infringement similar to the trademark and name, you must promptly report the situation to relevant departments, fix the evidence, and if necessary, request the court to preserve the evidence.

Second, Yelia has been firmly convinced of the law and has not done any radical acts. Yelia has been using legitimate means and reasonable methods to rationally safeguard her rights and interests.

Thirdly, trademark and name infringement lawsuits are highly professional and seek professional legal assistance, which plays a very important role in defending rights of victims.

"Yelia got a fair decision."

“The lawsuit finally won, and we got justice.” When the reporter learned of the news of victory, he contacted Zhang Zhonghua, the director of the office of the president of Yilian Group. He said, “The total compensation is RMB 300,000, although it cannot be completely remedied. The losses suffered by the company, but 300,000 yuan has already been the highest amount of compensation in similar cases."

Zhang Zhonghua told reporters an intriguing remark: “It was difficult to get lawsuits, but we finally got this fair decision.” For the issue of persistence and worthlessness for this period of time, Zhang Zhonghua said: “It’s worth it! The verdict once again defended the legitimate rights of Yelia."

When the reporter asked what suggestions were made to other people who wanted to take trademark infringement lawsuits, Zhang Zhonghua said: "At this time, during the process of contacting Mr. Liu Xiaofei's lawyers, we learned a lot of relevant legal knowledge and our company has also strengthened its awareness of self-protection. Now, how do we get evidence and where is the key, we basically know."

However, Zhang Zhonghua also stated that the most important thing after the successful victory of Jeria is to strengthen its own channel construction and enhance the construction of self-operated stores. For example, in 2009, the marketing department for first-tier cities such as Beijing and Shanghai was set up. By opening flagship stores, the reputation and reputation of Yelia in the domestic market are further enhanced. Yelia will continue to focus on the field of suits and formal wear, and expand The market share of group clothing increased from 40% last year to 55%, mainly expanding its customer base in such areas as banking, finance, and mobile communications.

Having experienced this incident, Jeria understands a truth. Only through the joint supervision of courts, industry and commerce and other related departments, and the public opinion supervision of the media can we safeguard our legitimate rights and interests in a timely manner.

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