Tailor-made for the customer "Advanced Customization Mode" is the apparel industry's most lucrative segment of a market, Evo Menswear CEO and founder of He Guanbin studying in the UK, had been in London Savile Row (SavileRow) deep Deeply drawn, the street began to gather the world's top tailors from the early 19th century and was hailed as the custom of high-end clothing. The customization of a piece of high-end apparel is an extraordinary experience. Tailor-made masters will conduct two-way communication with their customers to understand their personal life, professional characteristics, dress code, professional advice and detailed records of customer's body shape and characteristics Special requirements such as the placement of a cellphone, checkbook, pen pocket, and even driving habits are all to be considered when tailoring suits. Not only the fabric has thousands of choices, customers can choose their own style, collar, pocket and so on. After the general direction of the decision, is a more delicate and thoughtful personal tailor-made process, made fine-tuning of individual size. In tailoring, first-rate tailors will be caring for each customer's special requirements into the work, so that every detail of a custom garment is not only fully fit the individual size, but also incorporates a purely personal philosophy, from the whole to the details are To perfect, hand-tailored suits in the sample process, the new customer of a special shape may need two or three different trials to finalize the plate. If you like, you can also embellish your Pinyin abbreviation in the suit's inner bag lining and shirt cuffs. However, many consumers are discouraged by the time and money it takes to customize their costumes. It is hard for mass consumers to accept this expensive, time-consuming and laborious advanced customization model. Especially in China, because of the limited purchasing power of most consumers, on the other hand, due to the different understanding of clothing consumption culture, the concept of "advanced clothing customization" simply transplanted to China has limited impact. However, the establishment of an operational mode of clothing production and sales, both to retain some of the benefits of high-end custom mode, while able to adapt to the Chinese market? Between the size and custom 2006 He Guanbin founded the limited company Companies, first choose to enter the field of clothing e-commerce. Ivo has become the first apparel e-commerce company in the Chinese market when China is still not popular online shopping, but also the first to launch a custom clothing business. In the process of "clothing customization" through the internet platform, He Guanbin found that simply imitating the high-level customization model of Saville Street is difficult to develop in China. In a consumer survey conducted in the early days of Evo, Ewo found that lower-middle-class consumers, who make up the majority of domestic consumers, were more likely to buy mass-produced garments. In Saville Street, a full set of custom suits usually 4-12 weeks in the middle to go through three trials and adjustments, this is the case of guests in London. In fact, many Americans waited for a year on the custom-made clothes they were visiting while the top tailors in Saville Street visited the United States. Each Savile Row produced suits, production man-hours up to 40 hours, 95% is done by hand, two-piece suits price at least about 1700 pounds. For many Chinese consumers, apparel is more like a fast-food product. This high price and long waiting time are unacceptable to many people.
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