Americans born between the second world war and the early 1960s became members of "Baby Boomers." They are the largest generation in the history of the United States, with about 77 million people, including 39 million women and 38 million men, or 35% of American adults. For decades, the "Baby Boomers" generation has been the driving force behind the development of the United States in many areas of economy, culture and consumption. Within five years from now, our country will also usher in a small peak of population birth. A coming Baby Boom, which contains many business opportunities October Mommy, which makes maternity clothes, recently received a group buy order from Alibaba to buy a group of pregnant women's protective suits for company employees. Relevant person in charge, the average age of Alibaba Group employees is 26 years old, pregnant employees in the last couple of years relatively more up. Into the dog year, such a unit buy orders in October Mummy's head office growth a lot. According to Zhao Pu, head of the company's estimation, the market demand for pregnant women and baby products will be greater next year because many people want to have children in the Year of the Pig. His reason is based on a folk saying: this year is the "Golden Dog Year", the year-old boy is clever; next year is the "Golden Year of the Pig," and the child born in the Year of the Pig will be very blessed. According to the estimation of the family planning department, a wave of new population orgasms are coming in the five years from 2006 to 2010, bringing opportunities for pregnant women and baby products businesses to shine. In the end there will be how many "baby pigs" Han Jie, Hangzhou Jie hundred children's clothing stores optimistic estimates, the birth year of pigs will have a significant increase in sales of baby products will come to focus on the spring of next year. She said that this year's "51", "Eleventh" hot wedding, bedding hot, showing that this year is a New Year. Correspondingly, from next year, there will be a wave of concentrated population growth. Provincial Department of Women's Insurance Office, a responsible person introduced the hospital beds tight this year, the hospital has to find ways to increase the bed, but still in short supply, to increase the bed has been very difficult. Compared with the optimistic forecasts of the business people, Hangzhou Population and Family Planning Association Development Planning Division Director Lee's view is more cautious. "There are so many uncertain factors that affect the birth of the population. Factors such as policy, economy and environment will affect the birthrate. The folk view that the pig-year-olds have the blessing is only one of several factors. No one can predict exactly what year Birth population growth figure. "5 years is a small fertility peak According to Hangzhou Family Planning Commission before the forecast from 2006 to 2010 five years, Hangzhou, the annual number of births will remain at 60,000 or so, Hangzhou population will be born a small climax. This is mainly due to the fact that those born in the third peak of childbearing will gradually enter the period of marriage and childbirth, and the number of women in the period of vigorous growth in Hangzhou will form a new peak. In addition, because the first generation of only-child children in Hangzhou have gradually entered the stage of marriage and marriage, Provisions, both husband and wife of the only child may have a second child. The same is true across the country. Zhang Weiqing, director of the National Population and Family Planning Commission, said earlier this year that China is facing the fourth peak of fertility during the "Eleventh Five-year Plan" (2006-2010). The founding of New China is the first peak of population growth. The second peak of population growth after 1962 is the third peak of population growth since 1987. It is now the fourth peak of fertility. Compared with the birth peak of the previous three births, the fourth peak of fertility is a small peak at a low level of fertility. Mr. Lee, a special generation of customers, said that 24 years old to 25 years old is the most concentrated age group in Hangzhou. Correspondingly, the only child born in the early 1980s is now the main force of population growth. Businesses have found that the psychology of these consumers is very different from the younger parents who bought maternity and baby products in previous years. They are more willing to spend money and can not underestimate their business opportunities. Zhao Pu, head of the October Mommy Company, found that in the past, pregnant women basically stopped buying clothes for themselves when they were nine months pregnant, and now many people are buying clothes for themselves in the third trimester. And now the customer picks clothes when the style is very picky, maternity wear and women should be synchronized, every year businesses have to introduce new fashion, devaluation of the old deeds. Ms. Hu, 27, is a junior high school teacher in Hangzhou. She was a mother in June of this year. She believes that no matter at what time, should maintain a neat and decent image in front of the students. At the time of pregnancy, she spent a lot of thought for her dress, although I do not know some clothes to wear, but still bought a lot of clothes. "Well dressed, the mood will be much better, which is good for children in the stomach." Jie hundred children's clothing store manager Han also found that to buy baby products, young parents attach great importance to the brand, a well-known baby brand Of sales, accounting for the entire baby mall sales about a quarter. In addition, a single customer buys more for a child than before. In the past, many young parents would take their children's old clothes and old toys from their elder brothers and sisters who already have children. Many of their parents now have only one child and purchase more categories. Their acceptance rate of new products is also very fast . For example, a special tool for children who do not have teething food to do with the grinding tools, six or seven years ago, Hangzhou Baby Mall only Li-Li Fang and Pigeon such a brand to sell because fewer people buy most of the young parents You may not find it necessary to specifically buy food for a few months old. However, the situation is not the same, many baby brands have such specialized tools for sale, and sales are not bad. Some small household appliances brands and household goods brands are also rushing to launch such baby products. The young parents of this generation are demanding higher quality of life and prefer to accept such new products. A bird's nest shop in Wushan Square, the boss said that a few years ago to buy bird's nest customers are mostly gifts, and now to her shop customers are quite a lot of pregnant belly mothers, they both want their next generation of nutrition more Well, I hope to keep a beautiful face when pregnant. Foreign baby products spotlight the domestic market According to observation, currently in the market of pregnant baby supplies, foreign brands account for a large proportion. Hangzhou Building Baby Products Department Manager Gao said that at present, more than half of her business units are foreign brands, as far as she knows, there are many foreign pregnant baby brands are actively entering the domestic market. The reason for this is that in addition to the temptation of China as a huge consumer market, as well as the declining birth rate in recent years in Europe and Japan and other countries and regions, according to a report released by the European Commission this year, the European population in recent years The actual growth rate is zero. The shrinking market makes businesses looking forward to China's consumer market. Studies have shown that with an estimated average cost of 5,000 yuan per child, the annual number of newborns born in cities in China is 3.5 million. The total annual consumption is roughly 30 billion yuan. "Foreign pregnant baby products have more mature operating experience, product categories are also very rich." Some products also use high-tech to solve the problems parents have not taken into account. For example, to buy baby shoes, baby shoes and adult shoes are also the same, according to the child's foot type, there is a type of shoes, two types of shoes, etc. difference. Parents generally judge the size of a shoe based on the gross estimation experience, even if the shoe is not suitable and the child is too young to express it. A foreign baby brand in Hangzhou Building launched a three-dimensional measuring instrument, as long as the child's feet put on the instrument, you can measure the child's foot shape, size. They hope to use this more professional service to attract the new generation of mom and dad in China.