[Hai Jia Shi Women's Share]: The trend of physical clothing stores in the network trend

This is an internet era and an era of online shopping. The amount of online shopping is growing at a jaw-dropping rate every moment, and more and more consumers choose to click the mouse to complete the shopping. Faced with such surging online shopping trends, how can physical clothing stores protect themselves ?

 

According to industry sources, there are mainly three kinds of online store purchase channels: first, the manufacturer directly operates stores on the Internet ; second, manufacturers’ salesmen open shop on the Internet, and they generally receive very favorable “ internal price ” or “ employee price ” . Discounts are then sold online at prices lower than those at the stores ; there is also a situation where some of the manufacturer’s products are outsourced.

[Hai Jia Shi Women's Share]: The trend of physical clothing stores in the network trend

The core secret of doing business is “ walls ” .

 

The first thing to consider when running a physical clothing store is to establish a “ wall ” that will be inaccessible to other people. The “ wall ” of the physical store is the area where it serves. For example, a 100- meter-long street, it is impossible to squeeze 1,000 similar stores. The competitors that are interested in imitating the surrounding area are only a limited number of dozens of people. Consumers in the service area have information blind spots.

 

On the Internet, a 100- meter-long street can squeeze 1 million or more similar stores, imitators are 100,000 people or more, and the cost of copying is close to zero. In addition, search engines also leave consumers with no information blind spots.

 

In the Internet era, if you want to run a good physical store, you must build a thicker “ wall ” or a dislocation, such as a middle-aged and elderly clothing on the sales network ; or you may be an exclusive business, such as a certain brand of clothing only physical store Agents, and to ensure that the country unified price, unified discount ; or monopoly sales, control the supply of live online.

 

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