How traditional SMEs choose network marketing outsourcing service companies

[China Glass Network] Nowadays, China's traditional small and medium-sized enterprises to carry out network marketing is not only a simple website, promotion, and opening an account to Ali Huicong, but more from the perspective of corporate strategic development, the whole network marketing, system Conduct online marketing projects, integrate marketing services and comprehensive investment. Network marketing outsourcing is a good choice!

Therefore, many traditional enterprises realize their limitations in this aspect, and will launch their own network marketing projects in this form by selecting professional network marketing service companies in the form of network marketing outsourcing. Let us first look at what is network marketing outsourcing.

What is an online marketing outsourcing service?

Network marketing outsourcing refers to the outsourcing of the business of its enterprise network, and the use of external professional teams to undertake its business, so that it can focus on core business, reduce costs, improve efficiency, enhance the core competitiveness of the enterprise and respond to the environment. A management model of ability.

Common misunderstandings of traditional SMEs in network marketing:

Myth #1: "Building a website can help companies make money." This sentence is no problem in itself. The mistake is that most people understand this sentence as "there will be money when you have a website." In fact, the establishment of a website by a company only represents the enterprise's step forward in developing online marketing. With the website, there is a window to display products and display services through the Internet. But in the network, how to build your brand and let more people know about your products and services, this is the core problem that network marketing really needs to solve.

Myth 2: "Online advertising is online marketing." Online advertising is just one way of network promotion in the online marketing system, just the tip of the iceberg of the online marketing system. Successful online marketing is not just one or two network promotion, but a set of solutions including brand planning, advertising design, network technology, sales management and marketing. Enterprises should have complete and detailed planning, plus accurate and effective implementation, in order to get the desired results.

Misunderstanding 3: "SMEs do not have the strength to do online marketing." On the contrary, SMEs have the strength to do online marketing, and the lack of awareness is just awareness. Compared with traditional advertising channels, online marketing is cheaper and suitable for SMEs.

Myth 4: "We will recruit professional network marketing talents." Can recruiting full-time talents be invested in proportion to returns? If you really want to set up your own network marketing team, you will face two problems directly: 1. There are fewer online marketing talents. It is more difficult for companies to recruit full-time talents to do this. 2. The labor cost is too high. For two people, there are tens of thousands of pieces a year.

The ultimate goal of enterprise network marketing is to obtain sales opportunities through the network. The sales opportunities are expressed in promoting sales on the company's website, enhancing the brand awareness of the company, expanding the marketing channels of the company and enhancing the overall image of the company. Through Yishang Marketing, the company will hand over the network marketing service to Yiwei, and the work that needs to be done is to wait for orders in the company. Small-scale investment, saving time and effort, and the effect is king. The enterprise network marketing service outsourcing service is bound to become the mainstream in the future.

Which types of enterprises need network marketing outsourcing services more?

Network marketing without system, no strategy, no direction?

The process is not clear, the team is not taken and managed?

Do not know what positions need to be set, what are the specific requirements of the post?

I don’t know if I can apply, and I don’t know how to manage it.

Team skills are unskilled, work is not graded, and operations are inefficient?

......

All of this is a common problem in SMEs' online marketing/e-commerce projects.

Because there is not enough strategic management, project management and network marketing expertise, I don't know how to manage and operate an online marketing/e-commerce project. The final result is not satisfactory.

Cai Gen Tan Network Marketing Outsourcing Five service modules to create a first-class execution, overall planning <br> <br> operating system combined with the actual situation and strategic business models, policy analysis projects, planning projects overall operation system, operational goals, operational development steps. And gradually decompose the target and assessment indicators, constitute a complete set of "unified direction, combined with small force into a vigorous" fishbone system.

Second, the operation process planning

Diagnose and analyze business models, comprehensively plan the process of planning each business module, and draw business flow charts and related work forms and document records, so that each process has professional responsibility, and each process node has operational points. , work forms and assessment basis, so that the team as a whole to complete the task.

Third, team planning and implementation
Team staffing, team management structure, team changes in each stage of development, team specific positions, job skills requirements, job compensation planning, job recruitment plans and systems...

We have given a detailed implementation plan and assist in the recruitment <br> <br> Fourth, team management planning
The management system of the team's daily management, post-related authority, assessment system, assessment indicators and decomposition, incentive system, team atmosphere environment, etc., Cai Gen Tan will help you plan one by one, step by step, easy management, and steadily improve operational efficiency.

V. Staff training

Cai Gen Tan provides internal training for enterprises in various business skills such as project planning and operation, copywriting, network marketing and communication promotion, SEO, and sales planning.

All strategies, plans, and strategies require a strong executive team to operate in order to achieve results.


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