The beginning of the spring of 2010, in the context of economic cold gradually dispersed, a move from children's shoes to children's shoes, children's wear integration of good play is fiery: the first batch of Hornets shoes and apparel stores in the country one after another appearance, Kadin launched Fashion racing and other autumn 2010 three major apparel series, ABC brand of children's shoes children's clothing after the integration of resources launched the spring and summer apparel series all over the country one after another ...... Jinjiang children's shoes business uniforms behind the integration process, not only children's clothing high profits Driven, more children's shoes industry to the needs of children's products industry transition. But in the face of the proliferation of Jinjiang shoes homogeneous predicament, how to deal with the homogenization of children's clothing? Into the children's clothing to promote the integration process of shoes and apparel Most children's shoes and apparel brands only good at doing children's shoes or children's clothing, and most have greater limitations, yet to achieve industrial integration. In Jinjiang, this area known for sports shoes, children's brands are mostly run by children's shoes. The past two years, walking in the forefront of the domestic children's shoes market, Jinjiang shoes brand, achieved rapid development at the same time, have launched the children's clothing project. Last autumn and winter last year, many children's shoes brand in full preparation, one after another in spring and summer 2010 Ordering Conference, the first introduction of children's wear series, have moved towards the integration of children's shoes children's clothing. From the end of last year to the spring of this year, Hornets first shoe uniform store one after another in all parts of the country appearance. Bumblebee formally launched after the children's wear series, more clearly put forward to create China's first entertainment, puzzle, fun children's shoes brand image, shoes and apparel integration confidence. "Expanding the apparel series is a major measure for the development of the Hornet brand in 2010 and will further amplify the brand appeal and provide an endless stream of power for the implementation and development of the fourth generation terminal monopoly system." Luo Ping, Assistant General Manager, Jinjiang Hornet Sporting Goods Co., Ltd. Has told reporters, "integration of shoes and apparel will promote the brand to a higher level of development, greatly enhance the brand's core competitiveness." Of course, the integrated operation of children's shoes children's clothing earlier, but also an ABC brand. Through the integration of internal and external resources, last September, Zhejiang Tianhao Children's Products Co., Ltd. set up in ABC Jinyang Qingyang ABC brand business operations management center, overall responsibility for the ABC children's clothing, children's shoes operation, to achieve an important transformation of shoes and apparel integration . In November last year, ABC held the first large-scale ordering meeting after the integration of shoes and apparel. ABC children's shoes and children's clothing started to be integrated with the outside world and launched the spring and summer apparel series to the market this spring. And has focused exclusively on children's shoes for 24 years of professional manufacturing enterprises enough friends, but also a strong introduction of sports, fashion-style children's clothing series, and shelves in 2010 more products, making friends for children's life Museum for 0 to 16-year-old crowd To provide one-stop shopping service, which is dominated by children's shoes and clothing. Coincidentally, Kadin will also introduce children's wear by broadening the product line. Recently, the "health leader" Kadin 2010 autumn and winter new conference, Kadas introduced a stylish car, dynamic leisure and vitality Campus 2010 autumn three clothing line. Profit-driven and the inevitable development of the industry According to the relevant information shows that by 2010 China's newborn birth rate will enter a peak period, "Baby Boomer" followed is the child's economic outbreak. China's children's industry has become the second largest consumer spending power in the children's industry in the United States and by 2010 it is expected to reach the "trillion club". However, in the huge market, the social resources that are collected in the children's industry are the fewest among all industries. Whether it is the manufacturers, suppliers or distributors of children's industries, most of them can be said to be "vulnerable groups" compared to other industries. The lack of resources makes the entire children's industry widespread lack of innovation phenomenon, low level of industrial competition, low profits. It is under the oppression of such a market environment, in order to get rid of the inherent characteristics of low-profit children's shoes industry profits and the pursuit of sustainable development of the brand needs, Jinjiang children's shoes businesses began a journey of ice, with higher profits than shoes, clothing, naturally become Tong Qi enterprises should first capture the goal. On the other hand, just like Jinjiang sports shoes industry developed into today's powerful sportswear industry intermediate process, Jinjiang children's shoes enterprises have long been deeply aware that only into the field of children's clothing, shoes and apparel experience through the historical process of integration can eventually be completed From a single children's shoes industry to the comprehensive children's products industry transition, itself can truly complete the transition from the children's shoes brand to children's products brand. "It can be said that the integrated development of children's shoes, children's clothing, conform to the trend of children's clothing industry, in line with the basic principles of the survival of the new economy!" Ma hulumama.com (malumama.com) said. In fact, in the integration process, Jinjiang children's products manufacturers almost all have the same headache problem. A shortage of children's wear development professionals, the grasp of the market trend of the product more difficult, and secondly, Quanzhou relatively lack of expertise in the operation and management of children's wear stores. In the channel, the current agent of children's shoes team less liquidity, lack of personnel, business practices, coupled with the terminal store brand miscellaneous, Lee thin, with a poor degree, to guide them to the channel transformation takes a long time. The good news is that many children's brand in Jinjiang have made a bold attempt. Not only by hiring a designer team or directly grafting children's clothing brand, to overcome the talent in the development of children's clothing and innovation, but also through the integration of a wealth of products to create a wide range of children's Living Museum. This season, the first road leopard children's health experience museum will meet with consumers. In the forthcoming national monopoly system of road leopard brand, the "healthy experiential" marketing mode will be introduced to let more parents and children know about it And feel the road leopard series of health products brought by the humane care. Kadin will also import Kadin juvenile sports and leisure apparel monopoly system in the terminal to create Kadin China Youth Living Museum, which will be fully launched from land and air and enter the domestic market across the board. Quanzhou Yonggao Sporting Goods Co., Ltd. has also successfully launched "Y-16 Youth Sports Hall" and has developed an integrated product of shoes, apparel, sports equipment, stationery, toys, etc., A new generation of living museum. Look forward to another industry card in the past, the rise of Jinjiang sporting goods industry, has experienced numerous ups and downs. Rush to find a celebrity endorsement, follow suit, imitation, crazy advertising chase "fame", after the result of crazy, only a few tenacious survive, most still fade people's horizons. Right now, Jinjiang children's products industry is at the beginning of the rise of the sporting goods industry at the beginning, had a lesson Jinjiang enterprises, from the very beginning, "learn good". Leading brands such as Kadin, Road Leopard and many other children's products have realized the importance of differentiated management. So, we are pleased to see that in the case of the original emphasis on children's shoes, the horse is no longer a fancy clothing project launched, but after a series of investigations, digging their own characteristics of the brand, systematically introduce their own differentiated children's clothing, making Children's shoes children's wear integration process from the beginning full of vitality and vitality. Of course, a good start just half the success, Jinjiang children's products industry, but also some like Anta, Xtep such leading companies to lead the development of the entire industry. We look forward to, in the near future, Jinjiang children's products industry can become another industrial card Jinjiang!