Livia Meldolesi, a well-known Italian fashion designer, officially enters the Chinese market with his personal brand

Livia Meldolesi from Europe, with many international top clothing brands, has maintained a close and friendly cooperation relationship for many years, especially in the design of women's underwear and swimwear. Seven years ago, she came to the Pearl River Delta. The Pearl River Delta’s casual beach culture inspired her design, and she also expressed her idea of ​​designing the most suitable swimwear for the Chinese people. “Since 2008, I have moved my focus on the fashion design business to the Pearl River Delta region in China. From my observations, with the growth of local wealth, China's leisure swimwear culture will gradually mature, and the love and pursuit of Chinese for leisure travel will make a tremendous change in the local swimwear market.Therefore, I hope that There are more people in China who can wear the swimwear and casual wear series that I designed and enjoy a relaxing vacation in the beach, swimming pool and hot springs.I believe that a big country trying to explore the moon should know how to enjoy the beauty on the beach. Life time."

Livia Meldolesi's design philosophy stems from the unique Italian aesthetics and profound knowledge of the Chinese market. She found that unlike Europeans who love to show their bodies and enjoy the sun, Chinese consumers are more introverted and pay more attention to quality.

“The many years of fashion design experience in China have deeply influenced local consumers’ love for fashion and also experienced the popularity of online sales culture in China. These objective conditions made me decide to personalize my brand in a unique way. Cross the Eurasia continent and land on the Chinese market. My personal brand starts with its own unique fashion sense and creativity, combined with reference to China's unique beach culture to launch exclusive high-end swimwear series for the Chinese market."

Since the public relations promotion and marketing model in the Chinese market is very different from that in Europe, Livia Meldolesi decided to develop in China in the way that local consumers most accept. The brand marketing strategy will be dominated by online shopping malls, mobile pop ups stores, and public relations shows; with the rich European fashion shows, contemporary high-art exhibitions, and Chinese and Western cuisine, the “China meets Italy” Creative fashion activity concept.

In the next summer, Livia Meldolesi's clothing concept store will be opened in Hong Kong's newly opened PMQ Plaza (Hong Kong government's new opening creative park). During the same period, Livia Meldolesi will also hold large-scale brand promotion and integration with famous local fashion designers, high-level art galleries and famous artists in Guangzhou (April), Macau (May) and Shenzhen (June). Public relations activities in art and fashion. A one-stop customer service combined with "fashion show and retail" is also being built. Currently, Chinese consumers can already enjoy and purchase her unique designs through Livia Meldolesi's online store and official website.

( Above , designer Livia Meldolesi )

Livia Meldolesi brand event notice:

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From April 28th to June 30th, PMQ Creations at Hollywood Road in Central Hong Kong operated a strong Italian-style clothing concept store.

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At 6 pm on April 25th, at the Guangzhou TIT Creative Park, together with the famous local fashion designer Qu Tingnan, they jointly organized a world-class cultural exchange and fashion show with the theme of “China meets Italy”.

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At 6pm on May 30, a fashion show was held at the top Macpro Art Gallery in Macau.

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