London Mayor Boris Johnson and French President Nicolas Sarkozy should be happy: it is clear that their call to encourage spending has not been taken as a source of ear. Women's sales have fallen 6% in the United States since last year, but men's clothing sales have risen 1%, according to a survey released by market research agency Ledbury Research. It can be understood that when a man's livelihoods are threatened by the economic crisis, the way they unzip may be to buy clothes. While men's designers, apparel store tailors and brand retailers are cautiously optimistic about the inside while promoting optimism, the rising joblessness and declining corporate bonuses are still heart-wrenching. Suddenly they found that men actually still sell very well, but also an unexpected surprise. "We are both happy and happy," said Tom Ford, a noted design guru. Since his release of his new men's collection in April 2007, expensive suits with tough shoulder-line designs have been sold in the shop and feels like distinguished guests in private mansions. They are preparing to rely on these beautiful clothes "soaring" when the faint economic crisis hit a record. Adhere to a year or two, they are still involved in the original goal. "We did so well because our clothes felt like something worth investing in." "Men are loyal and going shopping is biased towards planned and targeted ways," Ford said. "Women are The shift from the brand to that one depends on who made the trend that's going to be popular, and when a man enters a clothing store, he usually spends more on money because they tend to Buy for the entire quarter's needs, and they're not going to take shopping as a casual entertainment like the women do. "Retail games are less interesting in times of economic downturn. But business people are also convinced that men are still making more money than women. British media announced in November 2008 that full-time men earn 17.1% more than women. "We've got about 20 new customers in the past four weeks," said Anda Rowland, owner of Anderson & Sheppard, a clothing custom shop. "It does not sound like much, but for us, it's awesome. Pleasant surprise.More happy to me that this batch of customers booking age most of the age of 35 to 50 years old, indicating that they will have great hope with us for a long time. "And, they At least 60% of new customers are British locals, so the growth is not due to the sudden and unexpected purchases by foreign tourists. Some other custom clothing stores also tell a similar story. Huntsman, the oldest custom shop on Savile Row, saw a 12% increase in revenue in 2009 compared to last year. They are mainly dissatisfied with the increasing number of men's brands that are "under-quality but hard to squeeze into the luxury market," and they hold that "men's clothing should be designed on the basis of quality." In February, Norton & Sons ushered in the store owner Patrick Grant taking over the store in 2005 - when it was in a slumber - the hottest post-sales period. "I think this is a period of forcing men's designs to be healthy and stylish, and for a quiet and elegant period," he said. "I think the situation later seems to be better. The understated, well-behaved men outnumber others, and the many tailored and mannered men's wear on the streets offers a lasting, immortal value return. "According to Patrick Grant," Simple understatedness and Quality Good, either point I think both are more in line with the current situation. "In the luxury men's area there should be another new blood, such as accessories. Ralph Lauren has released the first watch series, have used a mechanical movement, and a lot of extravagant clothing brand switch to the watch market, creating the most valuable of the chronograph asking price is amazing, it is very impetuous. Berluti's high-end footwear sales in 2009 are said to have risen a staggering percentage over last year. Also, the American department store Neiman Marcus came up with a beautiful story - only the Alford & Hoff brand of the groom's clothing line was sold too successfully to finally add strength to the stand-alone collection of men's and women's dresses today Product line. And their best-selling item is a $ 155 bottle of perfume that, when released in the UK this month, was raised in popularity to £ 140. "If a product is designed for men, and dedicated, he will be willing to dig the money." Barry Alford, one of the founder of the brand, said indeed, many businessmen doing men's business in the doldrums to see it is around Emerging opportunities. "In the menswear market, the economic downturn is bound to bring a variety of opportunities," said Anna Zegna, creative director of the Italian brand Ermenegildo Zegna, confidently saying, "A good brand will on the contrary become strong at this extraordinary time and create better The market outlook and share with you. "To men as the savior fashion industry under the current situation is indeed an inspirational thing, but be careful is that even if the men are still spending money, they also have their own" consistent The nature of ". For men, everything revolves around real needs. Lucas Ossendrijver, a men's designer for the French brand Lanvin, says: "If the men are going to buy something, it's because they really need that." And Ossendrijver has a sober understanding of his design. He said: "I'm not designing a style, I just design a single product that should each be very special, with the price they are propping up together.This is not about the price of an overall equipment, but the individual Partially high-quality builds are a must. "David Walker Smith, men's creative director for Selfridges, sees men more" schizophrenic shoppers "- the first week of the week men are wary of buying a suit, Do not think about it, but next week they may run into the shop to buy accessories again. This is the excitement of doing men's business. We always think of the economic situation, thinking of the mentality of men, made of every men's goods are the survival of the fittest.