The Only, the fashion brand under the Bestseller Group, is stepping into the sportswear market with a fresh and stylish approach. Known for its trend-driven designs, the brand is now focusing on creating fashionable yet functional sportswear that blends style with performance. With the European women's sportswear market showing strong growth, The Only aims to capture this demand by launching a range of affordable, trendy collections.
This season, The Only introduces the "Only Play" series, designed to appeal to a wide audience of women—whether they're occasional gym-goers, regular exercisers, or simply love the look of sporty clothing. The collection will officially launch at the end of January, offering a variety of styles that cater to both casual and active lifestyles.
The Only Play line includes four seasonal collections annually, featuring around 80 different styles. While the majority of the collection focuses on sportswear, it also incorporates professional attire tailored for activities like fitness, dance, Pilates, and outdoor adventures such as hiking. This diverse range ensures there’s something for every woman, regardless of her fitness level or interests.
The brand is not only targeting its existing customer base but also expanding its reach by partnering with sporting goods retailers who value fashion and lifestyle elements. Additionally, the Only Play series is available at Vero Moda stores in France, highlighting the brand's commitment to blending fashion with functionality.
With a focus on accessibility and style, The Only Play represents a new chapter for the brand, bringing the energy of sports into everyday wear while maintaining an affordable price point. Whether you're hitting the gym or just looking for a comfortable, stylish outfit, this collection has something for you.
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