1, novice into the underwear industry to read more knowledge of underwear books, but also learn more about product marketing skills, the customer's heart, how to induce customers to buy and other aspects of the book, but also to have the confidence of success, even in the next major difficulties We must continue to walk in front of us and try our best to do everything. Success is only a matter of time. 2, in the selection of the brand, according to the consumer power around the store to decide, if the spending power is too low, and the retail price of the brand is too high, or spending power is too high, the retail price of the product is too low, these are the failure the reason. 3, if the underwear store is relatively large, you can choose the brand portfolio stores and product mix stores, so you can reduce the risk of loss, a guest bought a pajamas to buy underwear, stockings, underwear, etc., this associated consumption can increase the single turnover , Different underwear brands have different advantages. If the store is relatively small, do one or two distinctive brand underwear stores, but also can increase some product categories, but do not affect the overall image of the store. 4, do not rely too much on the supplier in the process of business, because suppliers will not be around you every day, there are many suppliers to the following suppliers to service, each store every day problems are different, and they need to be resolved in time , Franchisee should be good at observation, analysis, problem solving, business opportunities at any time around you appear to see if you can find, but can not seize. 5, underwear franchisees have to be patient, do not because the first month of opening no money earned on the discouraged, to analyze the reasons to solve the problem, no one into the store, or into the store turnover is low, but also products, sales, display, storefront Location and other reasons, can not solve their own problems can be negotiated with suppliers to resolve, not because of loss will spearhead to suppliers. 6, please go to a good salesperson, to go further, the first salesperson to be able to endure hardship Hardworking, healthy and energetic, clear articulation, doing things cleanly, good service attitude, consumers believe that you will want to believe that you sell the product, the saying goes, a good salesperson trash can be sold. 7, if allowed, the boss is best to directly participate in a variety of supplier training, to participate in the store business, because the salesperson is not stable, if the old salesperson resigns, the new salesperson does not understand, the supplier can not always give you training, This sales to the store is very negative, if the boss participated in the training can be directly trained new salesperson, and the boss often in the store in order to timely find the problems in the store. 8, the product should be based on the popular, because more consumers are more, but there are many specialty products but not because of the special needs of people less. 9, if you want to ensure the turnover of the store, the normal inventory of the product must be, a lot of underwear shop owner do not want to stock too much, that the inventory will bring backlog of funds. 10, the product is about to deal with inventory when the season is coming.