Bosideng underwear legendary achievements

In 2010, skyrocketing cotton prices, resolutely not price adjustment, sales decline without anti-record highs.

Take the lead in the industry to lead with excellent products to do "big brand, good underwear" as the goal, by December 2010, has become the industry production and sale of thermal underwear the largest number of enterprises;

From the use of new materials, new colors, design new style and many other aspects, to promote product upgrading, launched each year dozens of self-designed new underwear;

In an effort to expand the domestic thermal underwear market share, actively explore the international market, and strive to achieve simultaneous progress in the international market;

Shanghai Bo Shun Textile Co., Ltd. in the past few years has made good achievements, is gradually becoming a new benchmark for the development of the industry. It is responsible for Bosideng underwear development, production and sales, the industry used to call it Bosideng underwear company. Although Shanghai Bo Shun started late, but with Bosideng in the industry a strong industrial base and its own characteristics, the rapid rise.

Innovative achievements of product upgrades

Since the birth of Shanghai Wave Conformity, we have promoted technological progress from many angles to promote the upgrading of our products. In the past two years, Shanghai Boshun launched dozens of self-designed new underwear each year.

Compared with the traditional thermal underwear, Bosideng underwear obvious advantages of using new technologies. Such as "Shushu bamboo fiber underwear" is a combination of Shanghai Bosideng underwear company and Shanghai Yufeng Electronics Co., Ltd. (formerly the 17th Shanghai Cotton Textile Factory) in scientific and technological innovation. In product style, Bosideng underwear style color diversification, so that thermal underwear can only break through the limitations of wear. In the same trade, Shanghai Boshun first takes young consumers as its key customers, introduces advanced equipment from Germany, widely applies jacquard technology in the new product development, and makes thermal underwear have more fashionable bright spots in outfit.

Quality shaping the brand image

In line with national standards of knitwear, including qualified products, first-class products and superior products. For decades, most products in the market are qualified products, only a few first-class products.

Shanghai Bo Shun an anti-conventional, the first in the industry to lead the market with superior products, all products in the first-class products on the basis of the annual market to put at least two top products. In 2010, Shanghai Wave forward to the market, "Plaid camel cashmere underwear" and "camel supreme underwear," two superior products.

As of late December 2010, Bosideng underwear sales not only set a record high for the company, but also become the industry's own production and sales of thermal underwear, the largest number of enterprises.

Pricing reflects social responsibility

Since 2010, cotton prices soared. Clothing products rose prices, but in measuring the anti-risk ability of each business and corporate social responsibility due.

From July to August 2010, Shanghai Boshun successively received calls from its peers for a price hike. If you take the lead in price increases, may cause domino effect in the industry. After carefully considering the cost and various market factors, Shanghai Bo Shun decided "not to adjust the price this year."

Under the influence of Shanghai Shun, most thermal underwear industry in 2010 have not price increases, in addition to some enterprises to strengthen management, but also through the online shopping to reduce costs.

Development to "two legs" walk

Shanghai wave along in the "second five" period put forward "two legs to walk" development train of thought. First, there is great potential in the Chinese market to expand its market share in China. Second, actively expand the international market.

Shanghai wave through the research found that many foreign consumers before there is no habit of wearing underwear, but the United States, Russia, the recent changes in the situation of consumers. They think Chinese underwear is unique. Both beautiful and warm worth trying. Bosideng underwear is to give them new interest: many products have reference to the United States standard production. Some aspects of the U.S. market did not require, and Bosideng underwear has also been achieved.

At the same time, Shanghai wave of jacquard leisure underwear has also caused great interest of foreign consumers. At present, Bosideng underwear is very satisfied with the Russian and American businessmen have begun to discuss the order Bo Shanghai.

Looking forward to 2011, new tasks, new plans, new journey, Bosideng underwear company is committed to transforming itself into a world-renowned brand operating company with an international perspective.

A correct direction, a simple approach, constant perseverance and deepening are the necessary cornerstones for laying the path to success.

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