Estee Lauder Brand Launches China Men's Skin Care Market

Since March, seven men's exclusive skin care products have been listed on the Estee Lauder counters in department stores across the country. With the intervention of several major foreign cosmetics giants, the competition in the men's cosmetics market that is still at the “preheating” stage in the country is becoming more and more intense.

The Clinique counters on the first floor of the Pacific Department store Xuhui store, the main color is black new products after shave lotion, cleansing milk, moisturizer, sunscreen lotion, moisturizing repair cream, oil control moisturizing lotion and other seven men were placed In a conspicuous position, with a new leaflet of the skin care series. Counter sales staff said that since the product was launched, sales have been good.

Wang Xingrong, public affairs and corporate communications manager of Yijia Beauty Products Co., said that compared with foreign countries, the concept of using cosmetics for domestic men is much less, but no one can ignore China, the world's largest potential market for men's cosmetics, these seven men Cosmetics will uphold the company's high-end line.

Men's cosmetics were dubbed the last supper in the beauty industry. In recent years, sales of global men's skin care products have increased by more than 50%. In Europe and America, the market share of men's care products has accounted for more than 30% of the entire cosmetics market. The analysis of the person in charge of the China Fragrance & Fragrance Cosmetics Industry Association predicted that the market share of men's cosmetics this year will reach 400 million yuan, and will reach 4 billion yuan by 2010. In addition to Estee Lauder, international brands such as CD, Biotherm, Shiseido, and L'Oreal have introduced new male brands or subdivided products in China in recent years.