Founded in 1911 by the FILA brothers in Biella, Italy, the brand has over a century of rich history. Initially known for its high-quality sports equipment, FILA began to evolve in the 1970s by adopting a diversified strategy, expanding into the broader sports apparel market. Over the years, the brand developed a wide range of products, including golf, tennis, fitness, yoga, running, and skiing lines. This expansion helped solidify FILA's position as a global leader in sports fashion. Today, it is not only recognized for its athletic performance but also celebrated as a symbol of style and luxury, often regarded as a pioneer in merging sport with high fashion. Its elegant designs and timeless appeal have made it a favorite among both athletes and fashion enthusiasts around the world.
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