In the cold of the financial crisis, however, there is a surge of children's wear and children's clothing across the board. However, as the children's wear becomes more and more intense, the shortage of children's wear becomes increasingly exposed. In fact, talent shortage is becoming the bottleneck restricting the expansion of children's wear. In fact, the lack of talent is not a new situation, but the old problem in the children's wear industry has a long history. If you look for reasons from the source, you can find some problems in the clothing education. The actual situation is that in our clothing specialty institutions, children's wear design is rarely set this course. Beijing Institute of Clothing Institute of Fashion Design Wangqi said that at present, Beijing Institute of Clothing and Design Children's clothing is not set, there is no related course arrangement. Related to the children's clothing thing is that the school teacher had done related issues for children's wear business. The school has set up a lot of corporate-named scholarships, training for these companies a lot of talents; but the children's wear enterprises named scholarships have not been there. In fact, what Wang Qi said is not unique to any institution, but a universal phenomenon. Over the years, children's wear industry full-time small number of children's wear designer, especially with many years of experience, to understand the international fashion market trend of children's wear designer is even more difficult to find. In recent years, although children's wear design competition through the China Cup Design Competition and other children's clothing industry for the selection of a number of personnel; but children's wear design talent is still lacking, many companies feel mature design talent is very scarce. To some extent, the lack of design talent undoubtedly overshadow the development of China's children's wear industry: Whether from the trend of research, or the design and structure of innovation, China's children's wear industry and foreign counterparts there is a gap, only a small number of leading children's wear brand enterprises in the Several aspects can barely keep pace with the international children's clothing industry, but when it comes to beyond, it seems powerless. Rapid expansion of mass expansion of marketing talent can not keep up with the marketing volume of children's clothing industry continues to swell, there have been new brands to enter, so that children's wear industry marketing professionals have been in a deficit state. Children's clothing brand into the stage of development is not too long, so far there are still more than half of the children's wear enterprises in the wholesale market. The status quo of this industry led children's marketing tools lagging behind. The level of marketing personnel also showed an unbalanced development of the phenomenon, those who have grown up as the brand has grown marketing children's clothing, a business robbed "hot goods." This year, the upsurge of cross-border operation of children's wear more mature marketing talent hot. Bobby North, general manager of marketing Lvzhiqiang North believes that the shortage of children's wear talent is not a simple matter. From the beginning of the children's wear brand in 1999 to today, the children's wear industry has gone through 10 years of development and accumulated some marketing talents. However, why enterprises still lack the marketing talents? One of the key questions is whether talents can truly integrate into the enterprise. He said that the general manager of the children's clothing payroll generally lower than adult wear business, the scale of enterprises as long as they can make a suitable salary can go to the right manager. These managers enter the business most of the way the "airborne" form, and this involves the occupation manager can integrate into the business: on the one hand, is the professional manager can integrate into the corporate culture; the other hand, the company can Provide the right platform for managers to integrate into the business. Now, most of the earliest batch of children's clothing brands enter the stage of second pioneering, this is a period of opportunities and challenges co-exist. Therefore, the talent is indeed a children's wear brand in the process of development in urgent need of solution.