China Li Lang listed on the 25th in Hong Kong. Earlier, Lilang has completed a six-day public offering. According to the original plan, Lilang plans to offer a total of 300 million shares, including 270,000,000 shares for international placing and 30,000,000 shares for public sale, representing approximately 90% and 10% of the total number of the Offer Shares, respectively. The offering price is expected to be at HK $ 3.20 to 4.00 Hong Kong dollar between. However, after the actual offering ended, LLL openly sold 150 times over-subscribed and the frozen funds exceeded HK $ 19.1 billion. As a result of the large excess of public offering and the start-up of the clawback mechanism, the share of Lilang IPO in the public offering increased from 10% to 50% and the proportion of simultaneous international placement increased from 90% to 50%. Related parties predict that Lilang this listing of funds raised is expected to exceed 200 million US dollars. Raiders how to dominate the capital Lilang, Lilang after listing what kind of development plan? This is a matter of widespread concern. This year's target net profit: 280 million The goal of nearly 82% increase over last year "surely achievable" A few days before the public offering, Hu Chengchu, Executive Director and Vice President of Lilang (China) Co., Ltd., After all, with Lilang prospectus there are Sinopharm, two strong MCC. In the meantime, Hong Kong media even dubbed the new shares for "melee" in September. Facts have proved that Hu Chengchu's concerns are unnecessary. Lee Lang public offering oversubscribed 150 times, more than 19.1 billion Hong Kong dollars frozen funds. Lee Lang's performance not only exceeded Hu Chengchu's expectations, but also exceeded most people's expectations, which was hailed as Hong Kong September new shares of a "dark horse." "Good growth and reasonable pricing are the reasons why Lilang is highly favored by investors, especially since last year under the financial crisis, Lilang still maintained its trend of contrarian growth and even allowed the market to recognize it." Hu Chengchuang The result is not entirely unexpected. According to reports, Lilang 2007 and 2008 earnings were 9.65 million yuan and 154 million yuan; its 2009 net profit of 280 million yuan, an increase of nearly 82% over last year. For this goal, Hu Chengchu said: "certainly can be achieved." In fact, Lilang CEO Wang Liangxing had also said publicly that after the third order in 2009, Lilang has locked 90% of target sales, it is confident to achieve greater Net profit growth. Hu Chengchu said that the achievement of good performance and Lilang internal management adjustments in recent years, many years adhere to the brand, marketing strategy is inseparable. Lilang's original plan was to go public in July last year and passed the listing hearing at the time. However, due to the global financial crisis, Lilang took the initiative to postpone the listing plan. "In March of this year, the company's policy-makers analyzed the prevailing economic situation that the entire economy will pick up gradually and restart the listing plan." Hu Chengchu said: "The facts proved that the original judgment was very correct." The introduction of the vice brand L2 deck Targeted consumer groups locked in young families raise funds for about 15% for the brand operation Multi-brand operation is Lee Lang's development plan. By this time the listing of the machine, Lilang introduced the vice line brand L2, the target consumer group locked young people. "Lilang will stick to the road of multi-brand in the future to meet consumer demand of different age groups." Hu Chengchu said that at present, the consumer brand of Lilang, the main brand of the company, is still a business person aged 28 to 45. However, the goal of L2 Positioning is 20 to 30 years old young man. Hu Chengchu said Lilang's core philosophy is "simple but not simple", L2 will not change at this point, but it will maintain a certain distance with the main brand to form a misplaced operation. L2 will hire European design team design models, more prominent young, stylish style, its operating team is relatively independent. In line with the brand style positioning, L2 choose to hire Hong Kong star Daniel Wu as a brand ambassador. During the public offering, Daniel Wu also attended the road show of Lee Lang. "His young, his fashion style, will lead a large group of young consumer groups, but also give investors a lot of confidence." Hu Chengchu Daniel Wu's brand recognition is very recognized. Hu Chengchu introduced, Lilang this listing of funds raised, about 15% will be used for the operation of L2, of which 20% for the design and development, 10% with production equipment, 30% with advertising and promotion, about 40% Distributor grants innovation allowance. L2 is expected to be marketed in stores next October, with product prices 20% to 30% lower than the main brands. Terminal will focus on the development of flagship store 15% of the funds raised will be used for the next few years, the flagship store rental and renovation program Collaboration with distributors to open flagship store For the clothing business, the terminal is life. Lilang listed after the terminal system for the construction and improvement will never relax. It is understood that Lee Lang now has 1,696 independent stores, of which 473 are directly operated by distributors, 1223 operated by their second-tier distributors; 760 department store franchise stores, of which 363 are directly operated by distributors, 397 Home by its secondary distributors. Lee Lang opened its first flagship store in Jinjiang in February 2008. Hu Cheng said that after the listing, the flagship store construction will become the focus of its channel construction. According to Hu Chengchu said 15% of the funds raised in the IPO will be used for rented and refurbished flagship stores in the coming years. While expanding its distribution network, Lilang plans to open flagship stores in cooperation with its distributors, lease properties in prime locations in major cities in the country, and renovate them to operate from their designated distributors and transform them into flagship stores. Currently, they are looking for a strategic location to open flagship stores. "By the end of 2009, we will be opening our first flagship store of this type and will open more flagship stores in the coming years." Hu Chengchu said: "This flagship store far exceeds the retail area where distributors now operate The store will showcase the full range of Lee Lang products to further enhance its brand image and drive the sales of its surrounding city distributors and their secondary distributors. "