India is stepping up its efforts to safeguard its domestic imitation jewellery market as China-made products gain foothold in the country, Business Standard reported.
Ministry of Commerce figures reveal that India imported imitation jewellery worth $237 million (Rs 130 crore) during the 2011-2012 period. In the second and third quarters of 2012, more than $109 million (Rs 60 crore) was imported from China.
Nagendra Mehta, secretary of the Imitation Jewellery Manufacturers Association (IJMA), said that lower prices make China-made goods more appealing to Indian buyers. Chinese manufacturers use machines and produce imitation jewellery in large quantities, which drive prices down, he added.
[China has captured about 25 to 30 percent of the Indian market and it is hurting Indian manufacturers in Maharashtra, Uttar Pradesh and other parts of India," Mehta was quoted as saying, noting the IJMA has taken some steps to safeguard its domestic market, including organising a fashion jewellery and accessories show in Mumbai in April this year.
[Chinese jewellery manufacturers are very tech-savvy and in India [the imitation jewellery] sector is still unorganised. It is most important to promote the industry. This kind of show can help us to grow on the international front. At present India`s share of the international fashion jewellery market is less than 1 percent, while China has a 25 percent market share," Mehta added.
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