Italian Women's Brand MAX&Co. Shanghai Harbour Plaza Opens

MAX&Co. Shanghai Harbour Plaza Image Shop

The famous Italian women's brand MAX&Co.'s image store at Shanghai Harbour Plaza shined. Under the dual promotion of single product design and brand maturation concept, the image store introduces a new design concept, highlighting the elegance and at the same time reflecting the moving beauty of each single product.

The novel and simple furnishings, carefully selected materials and the harmonious atmosphere created by clever layout and lighting, immediately captured the hearts of the people. The bright and transparent visual effect of the entire shop is in fact thanks to the reciprocal refraction of a large area of ​​plexiglass material; the walls are richly textured with black pleated wallpaper and rustic beige-white pit cement walls, creating a strong contrast; light brown. The integration of natural colors highlights the elegance of the room; the appearance of a few mirror steels makes this space of black and white tone vividly jump and feel spacious. The independent accessory area is a big feature; the structure of the refined showcase contains MAX&Co.'s exquisite handbags. Footwear and accessories, to create visual highlights, unknowingly intoxicated, exploring the infinite possibilities of fashion.

Star Sun to help the new store settled in

On the opening night, the famous actress, Miss Sun Wei, appeared on the scene of the event. She was dressed in a pink and black spliced ​​dress with a fresh temperament and showed her true and casual style. Kammy Chung, head of MAX&Co. brand, Walton International Group.

Chen Chen, senior manager of the marketing department of Hong Kong-Williams Plaza, and Ms. Sun Wei jointly launched the opening ceremony of the new store. When the last piece of white brick was inserted into the theme wall, the "Me" type logo lamp on the wall representing the 09 autumn/winter series theme - "Style myself" suddenly shined, causing the guests of the scene to admire again and again!

The following MAX&Co.09 autumn/winter fashion release held the evening's event atmosphere to a climax, and the audience watched the latest fashion trends from Italy.