On March 9th, the 100-year-old Longqingxiang 2019 spring and summer custom new product launch conference was held in 1865 Creative Industry Park. More than 100 Longqingxiang VIP customers and media were invited to attend and enjoy the beauty of contemporary oriental costumes interpreted by Long Qingxiang's supermodel.
As a silent language, clothing inherits the cultural connotation and the aesthetic of the times, and conveys an attitude. On the basis of adhering to the tradition, Long Qingxiang incorporates a new design style and deducts the spirit of a new craftsman who has been advancing with the times for a century-old enterprise.
New design concept, pursuing the beauty of the world
The theme of this new product launch conference is "seeking", "seeking" represents the size, eight feet is a search, and it also represents the meaning of seeking truth. With butterflies and stars as the design elements, pursue the oriental mystery, inherit the long-standing art culture of China; explore the innocent starry sky and experience the mysterious power from the universe.
It is reported that this big show is divided into four series: eternal, free, exploration, and return. Early Spring Eternal Series: The blue color is the dominant color, expressing the quietness of the early spring at dawn, the energy that is about to be released. Zhongchun Eternal Series: The red color is the main color, which interprets the germination of spring and summer, and explores the source of ideas. Early summer exploration series: Focusing on the long-lasting green, adding visual impact, freshness and return. Summer Return Series: Focusing on the earth color that is active all the year round, the yellow color with the full color plaid fabric echoes the expression of multi-dimensional space. Through the mutual transformation of design elements and different combinations, the beauty of the new product is perfectly displayed.
After a hundred years of vicissitudes, rejuvenated
Long Qingxiang 2019 spring and summer custom new product conference second stop, located in Nanjing 1865 Creative Industry Park. Its predecessor was the Jinling Machine Bureau, which was established in 1865 by Li Hongzhang, the governor of the two rivers, during the Qing Dynasty Westernization Movement. It is like a modern Chinese industrial museum, which records the historical track of the development of China's national industry. Nowadays, it reproduces vitality and becomes the base of fashion and creative culture industry and the paradise of science and technology innovation industry.
Long Qingxiang has also undergone tremendous changes over the past 100 years, bearing the connotation of Chinese traditional culture for four hundred years, deeply imprinting the brand of the development of the Chinese nation. Today's Long Qingxiang vividly interprets the spirit of new artisans who are constantly innovating and breaking through. Long Qingxiang chose to hold a press conference here, not only to release new products, but more importantly, the spirit of the two is constantly in line with the times and constantly innovating.
Exploring the way to balance and demonstrating cultural confidence
In recent years, the old name Long Qingxiang has taken a new step. Today, with high-end custom competition in China, Long Qingxiang deeply understands the new consumer demand of consumers on the basis of adhering to Chinese traditional skills, constantly explores and innovates, explores the balance, and presents a harmonious blend of traditional aesthetics and contemporary design. The face has won the favor of new middle class consumers.
Long Qingxiang continues to innovate on the basis of inheriting traditional clothing techniques, bringing new visual and cultural significance to our national costumes. It not only implies the integration of the old-fashioned enterprises into the modern society, but also shows the vision of Longqingxiang's international development and fully demonstrates the cultural confidence of the Chinese people.
New Wedding Dresses, New Arrivals
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