Jessy Heuvelin, chief designer of the Swedish high-end fashion brand J.Lindeberg, said that J.Lindeberg plans to open 50 brand direct stores in China by the end of the year and has already opened 30 stores.
Jessy Heuvelink, the chief designer of Swedish high-end fashion brand J.Lindeberg, said at the J.LINDEBERG 2013 Men's Wear Conference in Spring and Summer and the Mercedes-Benz China International Fashion Week held in Beijing that J.Lindeberg plans to be in China by the end of the year. Open 50 brand outlets, has opened 30 stores.
Jessy Heuvelink, the chief designer of Swedish high-end fashion brand J.Lindeberg, said at the J.LINDEBERG 2013 Men's Wear Conference in Spring and Summer and the Mercedes-Benz China International Fashion Week held in Beijing that J.Lindeberg plans to be in China by the end of the year. Open 50 brand outlets, has opened 30 stores. The brand is positioned as a high-end second-tier brand, with three major highlights: fashion and functionality, formal and leisure integration, perfect version and high quality fabric matching.
Talking about J.Lindeberg's difference, JessyHeuvelink said: “My inspiration and my understanding of the garments comes from the charm of nature itself. It draws a men’s fashion and consonance with a variety of colors, lines and textures.†Jessy Heuvelink also revealed that the J.Lindeberg brand's entry into the mall mainly focuses on emerging shopping malls in China's first and second-tier cities, hoping to grow together with these commercial centers.
Jessy Heuvelink, the chief designer of Swedish high-end fashion brand J.Lindeberg, said at the J.LINDEBERG 2013 Men's Wear Conference in Spring and Summer and the Mercedes-Benz China International Fashion Week held in Beijing that J.Lindeberg plans to be in China by the end of the year. Open 50 brand outlets, has opened 30 stores. The brand is positioned as a high-end second-tier brand, with three major highlights: fashion and functionality, formal and leisure integration, perfect version and high quality fabric matching.
Talking about J.Lindeberg's difference, JessyHeuvelink said: “My inspiration and my understanding of the garments comes from the charm of nature itself. It draws a men’s fashion and consonance with a variety of colors, lines and textures.†Jessy Heuvelink also revealed that the J.Lindeberg brand's entry into the mall mainly focuses on emerging shopping malls in China's first and second-tier cities, hoping to grow together with these commercial centers.
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