Network direct marketing brand men Masa Maso offline experience channel development

Masa Maso responsible person introduced to provide consumers with more cost-effective products will be the focus of its offline development, designed to enhance the customer experience, the main positioning is still online business. Masa Maso, a direct selling men's clothing brand from Spain, entered China in 2008 and achieved sales revenue of nearly 70 million yuan in the domestic market last year. The brand repeat purchase rate is over 50%. The injection of venture capital will also enrich Masa Maso's existing men's clothing category and develop a small part of women's and children's wear and use it to increase promotion efforts and warehouse logistics. According to news from overseas, Masa Maso recently obtained nearly 10 million U.S. dollars in venture capital from Sequoia Capital. The Chinese side of the company said that this part of venture capital funds will be used for the development of offline physical stores this year to make up for it User online experience, enhance the brand repeat purchase sales. As the world's largest venture capitalist, Sequoia Capital owns more than 4 billion U.S. dollars of total management capital and has invested in well-known companies such as Apple, Cisco, Oracle, Yahoo, Google and Others. It has created more than 30 famous companies in the United States for more than 30 years. Sequoia phenomenon built around Sequoia Capital. The total market capitalization of the companies that it invests now exceeds 10% of the total value of the Nasdaq market. Masa Maso said B2C commerce in China is still in its infancy, Masa Maso offline experience channels to enhance the user's impression of the brand attributes, and to avoid the problem of online and offline price system conflicts.

Leather bracelet

Moyu Jewelry Co., Ltd. , http://www.bl-jewelry.com

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