Brand culture refers to the cultural connotation of the brands recognized by consumers, the image of the products it represents and the consumer culture it leads. It reflects the combination of corporate culture and consumer culture, and the unification of the brand's conviction and spirit , Is the spirit of product communication and consumer consensus and value. The connotation of children's wear brand culture refers to the children's clothing in the brand activities to create and create cultural phenomena, is targeted at the target consumer groups market demand, to serve the needs of consumers, its purpose is to meet the established target consumer groups to accept clothing products and services Which carried the cultural spirit, which resonate with the brand culture identity, thus becoming the brand advocate. The design and development of China's children's wear brand is usually operated by the marketing department or advertising department of the enterprise, and often has certain blindness and uncertainty in the process of brand design and development and brand building. The real motivation for consumers choosing brand clothing is to get the value that meets their psychological needs, not just the physical function of the garment. The core value of the brand is to express the value of the customer's mind, reach mutual recognition. The international children's clothing brand core value is very clear. Internationally renowned brand "Nice Rabbit" will Italian fashion, romantic culture into the connotation of the clothing brand, has gradually become synonymous with children's fashion culture in today's society, represents a bright and lively, brave self-confidence, positive and progressive spirit. " Nice Rabbit Children's Wear Hotline:; Contact: Yaojing Li Online QQ: Official Website: Address: Guangzhou Baiyun District Yongtai Learning Shantang Street 60 Xingyi Business Center C å¹› the second floor
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