FRAGILE is a casual fashion brand launched by the Sanyo Chamber of Commerce in Japan. The brand is aimed at young people and professional female customers who have a strong sense of fashion and are still full of existing brands. Since entering China in 2009, it is now selling in a number of shopping malls such as Isetan, Shanghai Isetan, Changzhou Shopping Center, and Suzhou Taihua Mall.
When opening a store in China, its main product plan and product display plan are shared with Japan, and they are committed to the same visual effect as the Japanese store. This emphasis is to clearly convey to Chinese women that the brand is a brand that is deeply loved by fashion ladies in Japan. This practice is very effective.
Similar to Japan, the brand is also widely supported in China by women aged 25 to 35. Its best-selling products also have the same trend as Japan. In particular, the knitwear category has a good sales momentum. In addition, this year's knitted and cotton fabrics are mixed. Also very popular. Most of the brand's merchandise is planned in Japan, but this spring has begun to plan and sell in China to adapt to China's climate and terroir. In the spring and summer of 2010, 10 knitted sweaters designed in China had very good sales performance. The brand's first store in Beijing has recently made its debut.
Beijing's first FRAGILE is located on the 3rd floor of Shin Kong Place. The direct sales shopkeeper sells women's clothing brands. The first is that the “FRAGILE†brand is suitable for Chinese women, and the second is that the brand has a considerable scale in the Japanese market and it is easy to expand the brand. The interior of the store is consistent with the Japanese store. Adopted global standard decoration. Its image orientation is similar to self-selected shopping malls. In terms of pricing, the price is 1.3 to 1.4 times that of Japan due to the addition of logistics fees, customs duties, and a 17% VAT.
Since the brand positioning is young and economically attractive, it is inevitable that clothing is not only in line with the contemporary fashion, but also pays attention to details and quality of clothing. In the new spring/summer this year, with particular emphasis on rainbow-like colors, the dynamic spirit of the urban resort is displayed. Therefore, the color concentration is high, and the wearer has no skin color restrictions. The style is displayed in the most relaxed and casual manner. The elegant retro style, like a flared sleeve, and a tuniced dress are the key features. The details are treated with ribbons and lace trimmings. The youthfulness is extremely sweet.
FRAGILE brand introduction:
FRAGILE is a brand that meets the needs of women who are not too simple, but do not exaggerate. Taking the concept of "elegance" as the starting point, we will accurately capture the trend of design and perfectly represent the contours of women's bodies. We will use materials that combine high quality and creativity as a whole. We will recommend various kinds of products under the support of high quality guarantees and new era elements. With to reflect the beauty of women. The elegant FRAGILE casual wear brand is the most authentic costume for the sexy women with soft feelings and tastes. The fashion elements reflect the brand image between “cool†and “softâ€. Just as French is intended to be "exquisite", it is a wonderful harmony of sensibility, quality and price.
Table pad description editor
1, in the use of home or office environment, this product can be very good to protect your desktop and mesa, to your furniture and personal bring warm protection.
2, soft glass material resistant to high heat, cold resistant, resistant to acid, alkali, resistance to stress, anti-static, shock resistance, tensile resistance, aging resistance, good light transmission, the use of long life
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Table mat features
The main table mat is made of antistatic material and dissipative static material, such as rubber. The surface layer is about 0.5mm thick dissipative electrostatic layer, the bottom layer is about 1.5mm thick conductive layer. Commonly used for 2mm double layer composite structure. Table mat use time lasting, has good acidproof, anti alkali, anti chemical flux properties, and wear resistance, easy cleaning. Conductive mat is made of high quality conductive materials, synthetic rubber.
The material and the characteristics of the crystal table mat. Come and learn about: first we know oh, soft glass, also known as the crystal plate: is a new generation of high-tech products, it replaces the traditional glass heavy fragile, wounding disadvantage outside it has a lot of advantages.
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Crystal board can be quite furniture long service life; effectively prevent burns, cuts, scratches and other external damage, make your furniture gets more effective protection.
A glass plate is pressed on a lot of desk, which is convenient for writing. Now, a new type of material is soft glass instead of glass become the people's favorite. At work, it is widely used in electronics, chemistry, pharmacy, food factory, garment factory, working platform, the surface of a variety of office machines, etc.. Family life, it is widely appeared in the glass surface, can not only reflect the true nature of the glass, fashion, and can prevent the glass furniture surface scratch.
Table mat/PVC Mat made of material
1) material: PP/PVC
2) material: soft PVC
3) material SBR PVC/PP+EVA/ or natural rubber, etc
4) material: soft glass
5) PVC foaming [1]
6) material: crystal plate
9) material: chemical fiber
10) material: Plush
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