2010 New Year's Day, seven wolves branding began to have a big move. First, the Septwolves put forward a brand new slogan of "chasing every man in life"; secondly, the Septwolves subvert the normal practice of the traditional image spokesmen. By the name of "celebrities hall", they have taken the lead in the operas such as Honglei, Zhang Zhen, Hu Jun and Zhang Han-yu. Relevant person in charge of the company revealed that the shadow film Emperor concentrated into the command and stationed in the famous Hall of Fame, is the seven wolves chase the man of life more than one side of the annual brand campaign full force for the opening. Such a generous brand promotion, in men, is still the first case. Behind this, is a brand new strategy of seven wolves. If, in 2007, seven wolves put forward the slogan of the brand, "Men Are More Than One Side," and strive to create a "multifaceted man" cultural life style with iron tenderness and tenderness. This is a horizontal expansion of the meaning of the seven wolves brands; then in 2010, Spirit and unique values ​​of Chinese men, put forward a brand new strategy of "chasing the man of life more than one side," which is undoubtedly a breakthrough in the vertical extension of brand connotation, thus giving the seven wolves a richer, more stereoscopic, unique and vivid brand culture Connotation. Zhou Siu-hung, chairman of Fujian Septwolves Co., Ltd. introduction, "chase" is the key words of seven wolves 2010 brand strategy. "Chasing" is full of wolf cultural connotation, on top of this is more than one side of the brand value of men chasing life, strengthen the men in the pursuit of career success and romantic romance of determination and entrepreneurial spirit, and this just accords with the people of this era of innovation, A thirst for enterprising spirit. "And for" men are more than one side, "Zhou Shaoxiong also talked about his view. He believes that a man in his life, because of different stages of life, different occupations, different locations, different roles, different interests, different ideals and other factors presented a wide range of values ​​?? not only to show courage, confidence , Dare to challenge the side, but also the pursuit of tenderness, romantic side, so as to create a complete and rich themselves. "And we hope that seven wolves clothing, to help men more successful interpretation of these different faces." This time, the Septwolves gathered almost the most symbolic film and television circle of several movie-goers, they screen on the interpretation of the most classic multi-faceted man (Eg, Hu Jun plays Qiao Feng), the wisdom of spying (Sun Honglei played by Yu Zecheng), the love of comrades-in-arms (Zhang Han to play the millet field), and British military disclosed With introverted (Zhang Zhen played mark). "Through these classic images, people remember their distinct personalities and the spiritual commonalities of men on more than one side, and these will resonate harmoniously with people who value more than one side of the Septwolves." The relevant person in charge of Septwolves' brand promotion explains The original intention of the Septwolves move. At the same time, he also introduced that there will be more high-quality men who have the spirit commonality of "men on more than one face" in the future and have been stationed in the "Sentinel Hall" of the Septwolves. It is generally believed in the industry that the brand new tactics of seventy wolves, "chasing every man of life", is an innovative move of men's brand marketing.