SEVEN MODERN fashion men's spring 2017 spring new product image

SEVEN MODERN menswear is a high-end street line in New York. It aims to use the new concept of "sports" to design trend-followers to design a new generation of fashion clothes, and to create a trendy brand that is different from the market. Through its original design, the brand gives the young, dynamic and fashionable people a unique temperament and creates a new aesthetic world of youthfulness, individuality and openness, leading a new generation of trendy lifestyles.

For the first time, TurtlePro has partnered with the SEVENMODERN menswear brand to shoot a 2017 men’s collection.

Our team also specially came from Beijing to SEVENMODERN's headquarters in Xiamen to film this fashion short film.

In order to ensure the smooth shooting, we specially went to the shooting venue in advance of the shooting.

The shooting venue is an abandoned rooster near the sea.

It is the shooting location of this fashionable blockbuster!

This rotten building appears to be a ruined building left behind by the sea.

In fact, many fashion movies have been born here.

Every day, different crews come to shoot and take pictures.

This roaring building has suddenly become an iconic shooting location in Xiamen.

The administrator of the venue also has little meaning.

A sea, two dogs with an old man watching the building.

The grandfather, a no-nonsense, guards this sea from sunrise to sunset.

It is also considered to be a special flavor of the elderly who face the sea, spring blossoms.

Well, tear back the question. Return shooting

At 6 o'clock in the morning, we started the sunrise with the sea!

Suddenly from the north to the south, all kinds of discomfort and overnight mosquito bites,

Our main team did not sleep almost overnight.

Fortunately, to the studio, everyone's spirit is back!

Shooting scene, four large long legs Model

Suddenly it has turned this roaring house into a fashion show.

More perfect is that this time shooting, joined three runners.

The seven long-legged males brush out

The hormonal scent of this hormone that overflows from the face is no nonsense, directly on the map!

In order to better capture the moving and running images of different models in the shooting scene,

In this shot, we used Red Epic Dragon

The film style camera captures a picture with a movie texture, making the overall picture style solid.

At the same time, the use of Ronin-MX provides photographers with more creative space.

Can synchronously capture the state of the Model in time

Bring more visual impact to the film.

In November, Xiamen was still hot and people sweated inadvertently on their foreheads.

Models and runners run back and forth on the set in order to achieve the best shooting results.

There are hard-working staff outside the neglected lens.

Photographers who can't rest after taking a camera back and forth for a moment,

The teachers who hold a few dozens of kilograms of light and change the position

Tired sweats are not enough for the fieldwork teachers.

All staff at the scene.

Thank you all for your hard work!

The darker the sky is, the more blue the sky is, the smoother our shooting is!

Because of the tight schedule, we must rush to the next shooting point.

We have not had time to take a serious look at this beautiful sea.

Xiamen line hastily ended.

Had to leave a thought, see you next time,

In the SEVEN MODERN | 2017 SPRING movie

Goodbye Xiamen

The latest video is released on the official website of Pro.cn!

Hot-blooded youth who travels through the city

Loitering in the cold steel and cement

Unbridled wild attitude

Stay tuned for SEVEN MODERN | 2017 SPRING!


EP : Jerry Chen

Director : Ryan Chen

Director of Photography :Stan Chen

Editor : Xiaoyu Liu

Colorist :Water

Client : SEVENMODERN

Production:TurtlePro

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