Shaoxing County Textile Enterprise Overseas Office Factory

Shaoxing County Textile Enterprise Overseas Office Factory *** The appreciation trend has not diminished, domestic human resources and other cost advantages have gradually disappeared, and the domestic textile industry, which is mainly labor-intensive, is increasingly experiencing the erosion of the textile industry in Southeast Asia and other countries in Vietnam. As a processing base, Shaoxing Textile also faces international challenges. In the face of competition in the foreign textile industry, in addition to diligent efforts, Shaoxing textile enterprises actively go out to expand the market, and it is increasingly pressing to control the market opportunities. Fortunately, in the China Textile City, a group of long-sighted foreign trade companies have extended their tentacles overseas, opened factories overseas and opened up a new world of their own.

Shaoxing County, 23 companies went out in nine months

A few days ago, the Zhejiang Provincial “going out” strategy special funds were issued in 2011. A total of 14 textile foreign trade companies, including Shaoxing County Haute Import & Export Company and Jinzhi Color Textiles Co., Ltd., received a total of 2.1 million yuan in subsidies for 14 projects. From the point of view of the textile enterprises that received the subsidy, Shaoxing County Zhonghe Synthetic Fiber Co., Ltd. and Zhejiang Jinrong Home Textiles Apparel Co., Ltd. are still outstanding players in the “going out” enterprise and have won many times in succession.

It is worth mentioning that, among the subsidized enterprises, Shaoxing County textile enterprises entering the high-end market and emerging markets of the United States have attracted special attention. Companies such as Haute Import and Export and Jinzhi Cai Textile have set up trading companies in the United States, while Shaoxing County Xiding Trading Company and Xianglu Knitwear & Apparel Company have established entity companies in some emerging markets in Togo and Tanzania. trading company.

The overseas markets of foreign trade companies that went out in the early years went smoothly, and at the same time, the ranks of companies going out in Shaoxing County continued to grow. What is different from the past is that the scale of overseas investment by Shaoxing County enterprises is no longer limited to one window, and it is still advancing toward the manufacturing industry and even the business industry. According to statistics, in the first 9 months, Shaoxing County newly approved 23 overseas investment enterprises, accumulating 435 enterprises and completing a total investment of $31.455 million.

Recently, the overseas "Togo International Business Center Co., Ltd." (hereinafter referred to as the Center) declared by Shaoxing County Jingrui Garments Co., Ltd. was approved by the Provincial Development and Reform Commission and issued by the Provincial Department of Commerce, becoming the first overseas legally approved outside of Shaoxing County. Business center. According to reports, the project is a modern business and trade distribution platform integrating exhibition, sales, warehousing and logistics. The total investment is 15 million U.S. dollars, registered capital is 9.5 million U.S. dollars, covers an area of ​​3 hectares, and the total construction area is 21,000 square meters.

The relevant personage of Shaoxing County Bureau of Commerce stated that through the efforts of recent years, many foreign trade enterprises in Shaoxing County have gone directly to the market demand countries, established marketing networks such as trade centers and trading companies, and actively implemented the 'going out' strategy, with emphasis on layout International marketing network, enhance international competitiveness, and thus strengthen the export potential of foreign trade. She believes that the export of local parent company products through foreign companies has strongly promoted the county's foreign trade export innovation.

Changes in business environment forced the company to go out

In fact, foreign trade enterprises in Shaoxing County are brave enough to go abroad and are also a new measure to respond to market changes.

All along, many businesses in China Textile City have not directly come from overseas markets. Some have traded through middlemen. Shaoxing companies earn only a small amount of processing fees. Moreover, there are middlemen in the process of trading from the stem, all over the sky asking prices, and even deceived, so many Shaoxing companies have suffered.

“Originally, textile profits are not high. After middlemen take away the agency fees, companies will earn even less.” Mr. Yang, head of a foreign trade company in China Textile City, said that by setting up a window in overseas markets, not only can The direct face-to-face conversations between the merchants can also activate the influence of the independent brands in the overseas market, so that the local market can accept their own brands and expand overseas markets.

What's more serious is that the textile and apparel industries in other developing countries are developing rapidly. The prices of textiles there are even lower. Orders are being transferred to these developing countries. For example, the Vietnamese currency (Vietnamese dong) depreciated from a relatively large extent since last year, making Vietnam's textile exports cheaper, which has attracted some international buyers to shift more mid- to low-end garment orders to Vietnam.

In addition to the Vietnamese Dong, the Indian rupee, the Brazilian real and the Russian rouble, and the currencies of the South Korean won, the Indonesian rupiah, the Thai baht and the Malaysian ringgit also all showed significant depreciation against the US dollar, weakening the price advantage of China's textile and apparel products in the international market. , China's textile and garment exports have been further inhibited.

Against this backdrop, the textile industry in Shaoxing is facing severe challenges, and many companies are facing the loss of orders. The business of a textile company in Shaoxing is mainly export-oriented, with most of the orders coming from Europe. At the beginning of this year, a German customer transferred all orders to a textile company in Vietnam, which caused the company to suddenly reduce its export volume by 30%.

“Although our business is not large, we are also actively investigating and preparing to set up a factory in Ethiopia.” The head of Shaoxing County Wancheng Textile Co., Ltd. disclosed to reporters that the rising raw material costs and labor costs in China have forced some Shaoxing textiles. Enterprises try to build factories overseas. This will not only reduce production costs, but also avoid trade barriers and accelerate the transformation and upgrading of enterprises.

It is also reasonable for textile companies to have such considerations. For example, in Ethiopia, where labor costs are low and the minimum wage is less than RMB 10/day, according to this wage standard, current workers’ wages are three or four hundred yuan per month***. This means that if welfare benefits are used to hire a worker's wages in Shaoxing, they will be able to request 78 people in Ethiopia. This is tempting for manufacturing investors.

Keqiao "going out" company has tasted sweetness

In fact, some textile companies in Shaoxing County who had earlier gone abroad have already tasted the sweetness of “going out”.

Shaoxing Mina Textile Co., Ltd. is a textile trading company in Keqiao. Wei Changjun, the veteran, is currently busy recruiting staff and purchasing new printing and dyeing equipment. He revealed that the company has hired four engineers to enter African companies and plans to extend the industrial chain, build a dyeing plant, and build a one-stop textile production line in Ethiopia from spinning and weaving to printing and dyeing.

In 2006, Wei Changjun invested US$4.7 million in Africa for the first time and opened a lumber mill. The investment cost was recovered in the first year. This gives him greater confidence in investing in the more familiar textile industry. Locally, Chinese entrepreneurs are also very welcome. A development bank has expressed its willingness to provide 100 million yuan in support.

In an accidental opportunity in 2010, Weichang Jun was informed that the largest state-owned textile company in Ethiopia, Africa, was on the brink of losses. Wei Changjun discovered that this African state-owned textile company has advanced equipment but poor management. If he buys himself and changes the management model, he can have a good development prospect. Therefore, when the company publicly auctioned, Wei Changjun participated in the bidding and successfully won the bid.

This not only saves time but also saves money. Wei Changjun invested a total of more than 50 million yuan. This textile company with two production lines and more than 200 looms will be able to regenerate. According to Wei Changjun, as of the end of September, Ethiopia’s textile mills’ output value exceeded US$60 million.

The “Hezhong Synthetic Fiber” in Xialu is an export company that has developed rapidly in Shaoxing County in recent years and is one of the winners of this special fund. After setting up Zhejiang and China (Korea) Trading Co., Ltd. in South Korea, the company set up Zhejiang Hezhong (Japan) Trading Co., Ltd. in Japan last year, which effectively opened up the Japanese market and expanded its market share of non-woven fabrics in Japan's high-end market. rate. In order to meet the needs of the Japanese market, in September the company signed the fifth ultra-thin spunlace cloth production line contract.

Xu Shouming, general manager of Shaoxing County Hezhong Synthetic Fiber Co., Ltd., told reporters that non-woven fabrics are a small industry. Currently, enterprises have already gained popularity in the non-woven fabrics industry all over the world, and companies do not receive many orders directly from the windows. However, through the establishment of these two windows, local merchants were still able to understand the non-woven industry in Xialung Town, increase the awareness of overseas customers and Chinese and Synthetic Fiber non-woven fabrics, and started the corporate brand.

Foreign investment

Also need to do "homework"

However, after all, overseas investment is not at home. In an unfamiliar environment, rash investment is irrational. In this regard, relevant sources pointed out that enterprises should also make full preparations before going abroad.

“Shaoxing has a high degree of economic expatriation. Entrepreneurs understand the outside world and can seize business opportunities in a timely manner.” The person in charge of the Shaoxing Bureau of Commerce stated that “in the context of a less-motivated economy in Europe and the United States, foreign capital will be introduced in the long term. It will be in a shrinking state and go out and invest directly in foreign countries, seize the market and resources, avoid trade barriers, and shorten the supply chain. This is an inevitable trend."

According to the international economic development trend, when per capita GDP of a region reaches 1,000 US dollars, trade enters a stage of rapid development and reaches 2,000 U.S. dollars, which is a golden period for attracting foreign capital. When this figure reaches 3,000 U.S. dollars, companies need to expand outward in large scale. . Obviously, many Shaoxing textile companies already have the conditions and opportunities for large-scale expansion.

“Different localities have different markets, policies, and cultural environments. Before companies go out, they should also have a comprehensive understanding of the target state-owned enterprises.” Xu Shouming, general manager of Shaoxing County Hezhong Synthetic Fiber Co., Ltd. believes that companies should “go global” But do not blindly follow suit. Setting up factories overseas is not only a simple capital investment, but also requires overseas investment management experience, including knowledge of local culture, laws, audits, free trade zone agreements and other aspects of knowledge, as well as overseas political risks and other uncertainties.

At the same time, it is also necessary to select “habitats” according to the characteristics of the industry. For example, it is not appropriate for textile companies to set up factories in Singapore. Because the local population is small and the living standards are high, the demand for textile products is relatively small and the factory cost is relatively high. Eyes have been shifted to Vietnam, Cambodia, South Africa and other developing countries."

“We also want to go out but don’t know what to do and how to go!” Mr. Huang, an entrepreneur, once said that “going out” is indeed a bright future for textile companies, but it is also a complex that involves multiple links. Engineering is a whole new field. Some cloth companies rely on their own knowledge of the textile industry, I am afraid not dared to "go out." He believes that in addition to encouraging policies to encourage enterprises to “go global”, Shaoxing County should also increase its efforts in cultivating and introducing related service industries, and increase third-party services to increase enterprises’ perceptual awareness of “going global”. Operability.

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