The plaque sparkles the eyes of the industry in the 21st China International Advertising Festival

The award ceremony for the " 2014 China Advertising Great Wall Awards Advertising Awards" sponsored by the State Administration for Industry and Commerce and hosted by the China Advertising Association was held on the afternoon of October 26, 2014 in Guiyang. The "One-hour Global Earth-Lighting Project" and "Intangible Cultural Heritage Project" of Haopai Group won the "2014 China Advertising Great Wall Awards Advertising Gold Marketing Award", and Hong Bingwen, Executive Vice President of Haopai Group won the "2014 China Advertising Great Wall Awards" Lin Hao, deputy director of the Brand Management Center of Haopai Group, won the “2014 China Advertising Great Wall Awards Advertiser Achievement Award”.

Hong Bingwen, executive vice president of Haopai Group, received the merit award

 

For a long time, Haopai Group has always been committed to the shaping and dissemination of Chinese fashion, using clothing and clothing as its carrier, integrating Chinese traditional elements into modern techniques, creatively interpreting the new concepts of Chinese fashion, and creating Chinese men’s body features to show Chinese men The high-end boutiques with integrity and graceful attire cater to national self-confidence and national pride in the context of the rise of the great powers. At the same time, they are in line with modern Chinese men's fashion pursuits and aesthetic sentiments.

Wonderful ethnic song and dance performances

 

While continuously strengthening the brand differentiation of “Chinese fashion”, Haopai complies with the changes of the times and social needs, upgrades the brand values, actively integrates the green concepts into the brand framework, and gradually forms a dual-core drive of “Chinese fashion” and “green fashion”. In 2008, Haopai Group was the first to set up the “Qingpai Intangible Cultural Heritage Research and Protection Fund” jointly with Tsinghua University and became the first private enterprise in China to advocate and participate in the protection and transmission of intangible cultural heritage. This year, In the dissemination of intangible cultural heritage, we adopt the “Content First”, “Matrix Communication”, and “Continuous Interaction” methods, and through the seven episodes of intangible cultural heritage documentaries jointly developed with Fenghuang.com, we will record the results of the research on intangible cultural heritage. With the presentation and the opportunity of the new five-year cooperation between Titans and Tsinghua University , the five-year results exhibition and the “First Summit Forum on the Research and Protection of Intangible Cultural Heritage” were held. At the same time, they rely on opinion leaders to drive and share and use the PC. Mobile social media platforms, Weibo, Wechat and other social platforms have aroused public concern for non-legacy.

 

In March 2014, Haopai and Netease jointly launched the "One-hour Global Earth-Lighting Project". Taking advantage of the "one-hour global light-out period" public platform, the company united many stars and called on everyone in the name of "Green Dynamic Pioneer" to pay low attention. Carbon and environmental protection aims to create a green concept and use multi-matrix and multi-platform promotion and interaction to graft environmental protection, low-carbon elements, and plaques, and at the same time, the concept of this brand will be deeply integrated into apparel and apparel design. Through the use of environmentally friendly fabrics, exquisite design, and efficient cutting, to achieve the purpose of low-carbon environmental protection.

Haopai Earth One Hour Project won the Gold Marketing Award

 

The "China Advertising Great Wall Award" has always been China's advertising industry's most credible award for its professional review, fair evaluation procedures, and authoritative evaluation results. It has been hailed as the "Oscar" of China's advertising industry. The establishment of the "China Advertising Great Wall Awards Advertising Awards" is to honor advertisers who have made outstanding contributions to the advertising industry in China, and to guide consumers to choose brands more objectively and accurately, so as to make consumers more profound and extensive. Understand the corporate philosophy and the quality of social services, and at the same time bring more brand identity and brand reputation to advertisers, further promote the exchanges and cooperation between advertisers, advertising companies and the media, and promote the development of advertising industry and corporate brands in China. development of.