Wickerworks: A New Product Style Should Be Designed in Response to Exchange Rate Fluctuations

In recent days, the exchange rate has continued to climb steadily. For instance, in the middle of last month, the central parity rate of the inter-bank foreign exchange market stood at 6.6497 yuan per US dollar, marking a new high since the 2005 currency reform. This trend has sparked growing concerns among businesses involved in international trade. The fluctuating exchange rate directly impacts foreign trade operations. Short-term volatility is causing headaches for export-oriented enterprises in Liubian, as they struggle to maintain slim profit margins. As a result, managing exchange rate risks has become a top priority for many companies. Business orders have become more cautious. Although the economy is showing signs of recovery and demand for goods is increasing, foreign trade firms are now more hesitant due to factors like currency fluctuations and rising input costs. Many companies are opting for short-term, small-scale, and urgent orders to minimize risk. According to a recent survey conducted by the foreign trade department, numerous companies are avoiding long-term contracts due to uncertainty in exchange rates and higher production costs. In Taizhou, short-term bills, small orders, and fast-turnaround deals have become the norm. Some firms have even broken down large one-year contracts into smaller monthly shipments to reduce exposure to currency swings. At the recently concluded 108th Canton Fair, many exhibitors reported that most orders required delivery within three months or even faster. Some clients even requested delivery within a month. Industry insiders predict that short-term and urgent orders will continue to rise in the coming months. Another key reason for reluctance to accept long-term contracts is the difficulty in hiring enough workers. With labor shortages, factories are struggling to meet deadlines, making it hard to fulfill long-term commitments. With changing foreign exchange trends, increased exchange rate volatility, rising raw material prices, and ongoing labor shortages—how should companies navigate this complex foreign trade landscape? Innovation is the key to survival. Export-oriented enterprises in Liubian must actively shift their trade growth model by investing more in independent design, brand building, and direct sales channels. Enhancing product value and exploring new markets can help them stay competitive. At the same time, companies should focus on diversifying their product lines and creating unique designs. Rather than treating products merely as everyday items, they should be viewed as crafted goods with potential for appreciation. Aesthetic appeal and distinctive styling are essential to stand out in today’s competitive global market.