Over these years, the performance of the international market continue downturn. Meanwhile, along with the rise of "Fast Fashion", most purchaser cut down their cost, force YKK increase investment in the Asian mid-low market.
Unlike many high-end brands, YKK Group plans to invest in the low-end market in the future. According to this plan, perhaps the Chinese industry vendors will first under the attack.
On March 2, Tadahiro Yoshida, chairman and CEO of YKK, the world's largest zipper fastener manufacturer, said it would invest more than 277 billion yen (about 16.7 billion yuan) in the next four fiscal years, with more than half Will be used for its zipper business.
According to the plan, YKK hopes to push the global sales of zipper fasteners to 12.9 billion by the end of 2020, 1.5 times that of 2016. YKK said that China and the Asian market in the low-end clothing, bags can become the main driving force for its growth.
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