Zhejiang: Proposed China's largest textile professional e-commerce platform

A message came from Zhejiang Shaoxing County Industrial and Commercial Bureau, where China Textile City is located. “Online Textile City” is launching global investment promotion activities. This market, which ranks first in the nation’s textile wholesale market for more than ten years, intends to seek online and offline sales. "Walking on two legs" has become the first professional e-commerce platform in the world that affects the world.

China Textile City is an old-fashioned professional market for China's textile industry. Relying on its well-developed manufacturing base in Zhejiang Province, China Textile City ranks first in the nation's textile specialty wholesale market for more than ten years. It is currently the largest textile manufacturer in China with the largest variety of products and facilities. Distribution Center is also the largest professional textile market in Asia.

"At present, more than 86% of the merchants will choose to use the Internet to find suppliers. Now the conditions for China Textile City to move to the Internet are ripe." Ding Jianjun, general manager of "China Textile City," believes. At present, the average profit of domestic textile companies is about 5%, while that of foreign textile companies or agents exceeds 56%. Most of the profit of the textile industry was earned by sales agents at the sales level. "Online Textile City" hopes to use the e-commerce platform, skip the agents, do business with customers directly, and increase the profitability of textile companies.

It is reported that the “Online Textile City” relies on the physical market of China Textile City and the global textile network, which is the largest professional textile website in China and has become a government-led project. To this end, the Shaoxing County Government has purchased the original e-commerce platform “Global Textile Network” and plans to invest RMB 2 billion in the website during the “12th Five-Year Plan” period***.

The goal of “Light Textile City Online” is to gather more than half of the textile enterprises and distributors in the world through a few years of hard work, and concentrate on expanding and strengthening information publishing, price guidance, fashion trends, online transactions and various types of management service software. As one of the auxiliary functions, it has become the first domestic professional e-commerce platform that affects the world.

In line with this investment promotion activity, “China Textile City Online” also launched a discount of RMB 1,000 per year for online shops in 2011, and the first 10,000 merchants’ annual rents for all rents in 2011 to attract business households. According to Zhou Rusheng, director of the China Textile City Construction Management Committee in Shaoxing County, since the launch of the “China Textile City” launch information, the website’s click-through rate has been more than 1.5 million times per day, and nearly 1,000 new members have registered every day. The attention of international merchants continues to rise.

In order to solve the problem of integrity that the e-commerce platform is most concerned about, the China Textile City Sub-bureau of Shaoxing County Administration for Industry and Commerce and Zhejiang China Light Textile Network Co., Ltd. also signed the Cooperation Agreement on Credit System Construction of Online Textile City and Credit China Textile City Network. , Together to create "Online Textile City" integrity "gold word sign."

According to Shou Zhiping, director of the Shaoxing County Administration for Industry and Commerce, the industry and commerce departments will be based on their functions, actively nurture the credit system of “China Textile City Online”, strengthen the management of behavioral persuasion and daily supervision of the network, carry out dissuasion of rights claims, and protect the legitimate rights and interests of consumers and operators. Promote the standardized and orderly development of online commodity trading.

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