Alloy button brand will go high-end

Most of the domestic alloy button market tends to be branded, and many manufacturers and companies are aware that the traditional mode of operation can no longer have greater development. In order to go further in the future market, we must have its own brand. Branding is a bridge that connects businesses with customers. It brings a sense of intimacy to customers. An effective brand marketing allows customers to feel a sense of belonging to branded products after initial contact. Studies have shown that after the average person buys a branded product and gets a satisfactory experience, 90% will continue to purchase other products of this brand. But if this product is not a well-known brand, but just a very common brand, then the probability will be reduced to 40%. This requires our brand to expand its influence in the market while ensuring product quality.

How to expand their influence? First, a proper network promotion channel is necessary. How to properly use the network's propagation characteristics is the key to whether the brand can be quickly promoted. Online video, soft language promotion, publishing links, website product display and other methods are basic knowledge that need to be flexible. In addition, we also need to have our own brand culture, brand story, which requires a complete planning team to search for inspiration and organize ideas. These tactics are very common in the clothing industry, but there may not be so many manufacturers doing this for the Dongguan button factory. So who can step forward to brand marketing, who will be able to gain advantages in the high-end situation.

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