2018 China International Fashion Week is somewhat different.
Fashion Union Shangkun is uniquely creative.
The whole show is like a fun-filled fashion experience shopping.
Trend information screens, fashion brand samples, boxes, shopping bags, beautiful men and women, fashionable hipsters, and the joint release of international designers’ works all remind the Shangkang as a global fashion aesthetic. District not only meets the designer's space needs, but also integrates fashion display and release, and the new retail model experience into an important part of Shang Kun's fashion industry chain.
When the fashion show meets the shopping center , it breaks through the sense of distance that the T-Taiwan is looking forward to, and brings the audience into the international urban life, as if it is in the fashion center, which opens up the tacit communication between art and business, bringing a super-avant-garde visual entertainment experience. It has become a beautiful scenery on the international fashion Monday.
At the joint press conference of Shang Kunyi's international designer works, four new designers have become the fashion force, and their works are booming. Even those fashion boutiques that only buy international luxury brands have been circled.
Designers shine on Fashion Week
China Fashion Week represents the highest level of Chinese fashion. At 16:30 pm on March 26th, four international designer brands from China, Thailand and South Korea jointly released the Shangkang International Designers' Works in the 751D·PARK Fashion Design Plaza .
The four designers were all creative, and they made brilliant achievements to the China Fashion Week Cultural Industry Convergence Gala with a wonderful show.
Chicco Mao , graduated from the fashion design department of MARANGONI Fashion Institute in Milan, and the founder of CHICCO MAO brand . His works are deeply loved by first-line stars such as Angelababy, Liu Shishi, Zhao Liying, Liu Tao and Sun Wei. In this catwalk, his works combine the Western and Oriental aesthetics perfectly. They combine the characteristics of wearing and fashion. The design elements such as cutting, totem and futuristic are full of edgy energy.
Designer Chicco Mao's design work
PHOEBE MINLI has served as a design director for a number of well-known women's wear brands. He has traveled to Europe for many years and is deeply influenced by European art culture and fashion aesthetics. This catwalk show is based on the feelings and attitudes of listening to the voice of the free soul of urban women, outstanding design details and fabric design, revealing the independent and independent dressing philosophy of individuality and connotation.
Design by Shenzhen designer PHOEBE MINLI
EK Thongprasert , founder and designer of the Thai brand sculpture , graduated from the prestigious European Academy of Fine Arts of Antwerp, and won the UPR Fashion Award, Louis Award and other fashion awards. Due to the origin of the architecture, the traces of architecture are often seen in his works, and the high brand recognition of the architectural sense is created.
Design by EK Thongprasert, founder and designer of the Thai brand sculpture
Dongho Ha , the founder of the Korean brand SWBD brand , is committed to the fusion of different styles. In his design, gender and age are no longer the boundaries between consumers. This transgender design is comfortable and natural.
Design by Dongho Ha, founder of Korean brand SWBD brand
Whether the fashion week is successful or not, the catwalk is only the beginning. The model walks through the T-stage, attracts the attention of many authoritative industry people and the media, and how much customer recognition is the key. The charm of Shang Kunyu lies not only in the park itself, but also in the value creation of operations. Shang-kun Highland Park configured within the theme of large-scale buyers Jicai center, include a collection of stores, professional market, the three major electronic business platform system, can help designers to achieve match clothing - Central Purchasing buyers - ordering - scheduling of fashion output.
Based on the global battlefield of fashion consumption, backed by the international metropolis Beijing, relying on Shangkang's 20 years of successful operation experience in the fashion industry and the planning and development of the fashion aesthetic park, I look forward to the prosperity of Chinese fashion in the world stage, and the road to fashion design. .
Shang Kun's international designer works joint conference photo
Soft and hard combination helps China's fashion rise
At the joint press conference of Shang Kun International Designers, we saw the hope of the rise of Chinese fashion. The development and maturity of fashion brands requires a strong urban system to support hardware and software. The international fashion center city is the best hotbed and highland of international fashion brands. Shangkun has joined the international fashion force and has successively landed in five international fashion centers such as Milan and Melbourne. Injecting vitality into the development of China's fashion industry.
Shang Kunyi, a global fashion aesthetics creative area, is located in the bridgehead of the world city group of Beijing-Tianjin-Hebei. It is part of the Pinggu Garden of Zhongguancun Science and Technology Park. It is a large-scale fashion and creative ecological industrial park integrating international fashion industry operations. Relying on 20 years of fashion industry operation resources, we will build a “Nine Centers†such as a global information center, a full-scale excipients center, and an international advanced proofing center to create a complete eco-industrial eco-platform for the fashion industry. Powerful hardware and software support.
In terms of hardware , Shang Kun's global fashion aesthetics creative area has been polished for three years, providing brands with three major categories of design space solutions to meet the space needs of different stages. Master Space of about 500~4000m2, serving large-scale brand clothing enterprise headquarters and mature fashion enterprises, the relatively independent and private space highlights the brand strength; the star designer's showroom has better brand display space and smart and open creative space. At the same time, it is equipped with an open public area; the Maker Space is about 50~100m2, the space is flexible and can be combined, and the height is 4.2~4.5m. It can be combined into more complex space according to the demand, which is the starting stage. Cutting-edge designers provide a solid foundation for early development.
In terms of software , Shang Kunyi carefully built a comprehensive industrial chain ecosystem service system to help designers and brand enterprises continue to develop healthily. Shangkun's industrial operation system mainly includes four platforms: R&D platform, education platform, commercial platform and operation platform . It has jurisdiction over information center, surface auxiliary material center, proofing center, supply chain center, operation center, exhibition center, commercial center and financial center. Nine centers of the education center .
The information center of the R&D platform fully integrates the international first-line fashion information and provides designers with cutting-edge fashion trends in the form of IP sharing. The all-in-one surface auxiliary material center responds quickly and efficiently, providing more suitable raw materials for designers in the park. The proofing center has cooperated with Ms. Ando's print studios, which cooperate with international top brands such as Japan's TSI and French DIOR, to help designers accurately map creative drawings to sample and large-scale production.
The designer works with Shang Kun, and can concentrate on design. Shang Kunyi integrates more than 1,000 flexible supply chains. After the designer enters the platform, the specific operations of sample design, fabric selection, sales channels, marketing affairs, and even food, clothing, housing and transportation can be safely handed over to Shang Kun. . Shang Kun's perfect industrial chain and service system can help designers greatly shorten the sublimation of Chinese original fashion brands from concept to market sales.
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