Apparel Company Selects SAS Social Media Analytics App to Listen to Customers

August 15 news: According to foreign media reports, SAS announced that Chico's company will use SAS social media analytics applications to integrate social data in all its business areas. The apparel company intends to start analyzing data from Facebook and Twitter.

Barb Buettin, director of CRM at Chico's, said: "Our success stems from our tradition of listening to customers. When our customers say something beyond our boutique, SAS has the ability to help us listen and take action. This is a natural extension of this tradition."

In addition, Buettin said: “We hope SAS will help ensure that Chico's communications is more professional to meet the individual needs of our customers. SAS social media analytics applications and SAS marketing automation have the ability to match naturally and better serve our customers. ”

SAS social media analytics application will help the company's three women retail fashion brands: Chico's White House, Black Market and Soma Intimates. In addition to learning about the public relations of its products, Chico's hopes to use SAS to help these critically-influenced information be used in brand strategy, media placement, public relations, and customer service activities.