Armani new store's double-decker fashion surprise

Recently, Armani Group is pleased to announce the opening of its second Giorgio Armani store in Shanghai. Xindian is the 8th branch of the brand in Greater China and is located at 128-129 and 223 shops in Hang Lung Plaza, Nanjing West Road. The two floors have a total area of ​​250 square meters. When Giorgio Armani talks about a new store, he said: “My philosophy has always been to create a stylish, meaningful and friendly shopping environment for our customers. This new store fully implements this principle. I am sure it will be the first Giorgio in Shanghai. Aarmani shop as successful."

The new store at Plaza 66 specializes in Giorgio Armani's collection of women's and men's clothing and accessories. The core theme is to create a private shopping space that is free from harassment. It showcases the latest boutiques in the season with display cabinets and boxes. The decoration materials are mainly polished silk.

The store is divided into two floors: the ladies' collection on the first floor and the men's section on the second floor. The floor is paved with grey stone bricks and fitted with a gray cloth wall screen to create an elegant atmosphere. The ceiling is made of shiny, dark tones that are eye-catching and comfortable, and then adorned with a tasteful lighting design that creates a wonderful light and shadow effect in the focal area. In addition, the built-in light is concealed and the spotlight is used to highlight the clothing in the display. And the silhouette of the boutique, or direct light, make them a pleasing protagonist. The overall design blends craftsmanship and fashion charm to bring surprises. It is indeed the perfect stage for Giorgio Armani's world.

Armani Group Greater China Retail Network has 9 Giorgio Armani Stores, 33 Emporio Armani Stores, 8 Armani Collezioni Stores, 18 A/X Armani Exchange Stores, 1 Armani/Bar, 2 Armani Juniors The shop and 3 Armani Casa stores spread out in 27 cities and also covers one of the Group’s most important concept stores: Armani/Chater House.

The Armani Group is today a global leader in fashion and luxury luxury goods. It employs 5,000 people directly and employs 13 factories worldwide. The Group's business encompasses the design, manufacture, distribution and retail of fashion and lifestyle products, including ready-to-wear, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics. The products are available in several brands: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, ArmaniCollezioni, AJ | Armani Jeans, A/XArmani Exchange, Armani Junior, Armani Teen, Armani Baby and ArmaniCasa. The Group’s exclusive retail network spans the world with approximately 500 stores, including 81 Giorgio Armani stores, 171 EmporioArmani stores, 17 Armani Collezioni stores, 170 A/X Armani Exchange stores, and 16 AJs | Armani Jeans Specialized stores, 6 Armani Junior stores and 33 Armani Casa stores in 46 countries around the world.