Bosideng down jacket 2011 hot news review top ten down apparel brand

The highlights of Bosideng down jacket, one of the top ten down apparel brands, continue to appear. The “China Industry Award” and “China Charity Award”, the brand value of 20.6 billion yuan, and the sales revenue of more than 18 billion yuan... In the past 2011, the progressive Bosideng people are striving for excellence, never satisfied, and poured out with diligence and wisdom. The beautiful flowers of the world-famous Bosideng, with their struggle and courage, played the ornate movements of the national industry fighting international shopping malls.

The year 2011 was full of promise and fascination. It faded into the sky of history. 2012, which is full of hope and expectation, has come to us.

In the past year, the highlights of Bosideng down jacket, one of the top ten down apparel brands, continued to show. The “China Industry Award” and “China Charity Award”, the brand value of 20.6 billion yuan, and the sales revenue of more than 18 billion yuan... In the past 2011, the progressive Bosideng people are striving for excellence, never satisfied, and poured out with diligence and wisdom. The beautiful flowers of the world-famous Bosideng, with their struggle and courage, played the ornate movements of the national industry fighting international shopping malls.

Bosideng Receives China's Industry Industry Award - "China Industry Award"

Keywords: New Industrialization Independent Innovation

On April 28th, the second China Industrial Awards Recognition Conference was held at the Great Hall of the People in Beijing. Bosideng won the “China Industry Award” and became the first company in the consumer goods field to receive this honor. The China Industrial Award is the highest award in China's industrial sector approved by the State Council. It is organized and implemented by the China Federation of Industrial Economics. The award emphasizes technological innovation, product quality, manufacturing in China, promotion of national brands, and transformation of economic growth. Award-winning companies and projects represent the direction, road, and spirit of China's new industrialization and reflect the highest level of industrial development in China.

Bosideng invests heavily in London property to open flagship store

Keywords: European headquarters internationalization

On June 15th, Bosideng paid £20m to purchase a property at 28 SOUTHMOLTON STREET, West London, preparing to open a flagship store for seasonal products including menswear and down apparel, and set up the company’s European headquarters. This is an important move of the Bosideng brand's internationalization strategy and sets an example for more Chinese clothing brands to occupy the high ground of the international market.

Bosideng Wins China's Top Government Prize for Philanthropy and Charity - "China Charity Award"

Keywords: Enthusiastic charity Charity charity

On July 15th, the 6th China Charity Awards Ceremony was held in Beijing. Bosideng was enthusiastic about public welfare and carried out charitable charitable activities. Over the years, it had donated more than 534 million yuan to charitable organizations at all levels and to all sectors of the community, and was awarded the “China Charity Award”. The “China Charity Award” is the highest government award from the Ministry of Civil Affairs of the People's Republic of China for public welfare and charity. It aims to promote public welfare in the areas of disaster relief, helping the elderly, helping the disabled, saving the lonely, helping the poor, helping students, helping medical practitioners, and supporting the cultural arts and environmental protection. Individuals, institutions, and projects that have made outstanding contributions in the field of charity have played an important role in promoting the charity spirit and promoting the development of charities.

The first "3D show" in China's fashion industry was stunning. Jiuzhaigou Bosideng Fashion Festival shocked the industry

Keywords: "Naked Eye 3D" Fashion Release

On August 21st, “The Tianyi Lijing Dream Jiuzhai” --- 2011/2012 Bosideng Autumn and Winter Fashion Conference was staged in Jiuzhaigou, Sichuan Province. The "Water of the Elves", "The Forest of the Colors" and "The Environment of the Heavenly Landscape" III Big theme, hundreds of new fashion down jacket stunning, shocking the industry.

The conference continued the outdoor realism release form. It also invited for the first time the production of ink scrolls for the Beijing Olympics and the 3D edition of the Qingming Shanghe Diagram professional organization for the Shanghai World Expo China Pavilion. The advanced “naked-eye 3D” technology was introduced into the clothing visual exhibition. A splendid "3D fashion blockbuster" shows Bosideng's courage to innovate and pursue excellence.

Bosideng Wins China's Top Government Prize for Philanthropy and Charity - "China Charity Award"

Gao Dekang’s commercial achievements have been honorably awarded two honors: “Chinese Business Leaders” and “Leaders”

Keywords: brand power, business leaders

On October 13, the Boao Forum of Chinese textile brand culture was held in Hainan. Chairman Gao Dekang of Bosideng was awarded the honorary title of "China's leader in textile and clothing" by the China Textile Industry Association and became the only entrepreneur in the industry to receive this honor.

On December 12th, the 2011 Chinese Business Leaders Annual Meeting and Awards Ceremony was held in Hong Kong. Bosideng Chairman Gao Dekang was awarded the "2011 Leaders of the Year" Award for outstanding contributions to the society and business community.

Capital operation and then Bosideng nearly 900 million acquisition of JESSIE (Jesse) and other women's brands

Keywords: capital market diversification strategy

On October 28th, Bosideng International Holdings announced the acquisition of 70% of Dihui and Langhui Global for RMB 892.5 million and won several mid-to-premium women's brands including “JESSIE” and “LeMauve”. And women's design, brand marketing and planning and other services, and increase the ownership of 81 self-operated stores and 172 franchise stores.

This is an important acquisition of Bosideng's diversified development strategy and transformation to integrated apparel brand operators. It not only provided a substantial profit contribution, but also enhanced the Group's position in the domestic women's business. Bosideng will continue to sell JESSIE branded women's apparels in self-employed and franchised fashion, and expand into the international market in a timely manner.

ISO/TC133 secretariat settled in Bosideng

Keywords: international standardization history breakthrough

On November 11, the Secretariat of the International Organization for Standardization/Apparel Size Series and Code Technology Committee (ISO/TC133) was established in Changshu and the secretariat was established at Bosideng. The conference was sponsored by the National Standardization Management Committee. Shi Baoquan, deputy director of the National Standardization Management Committee, and Xu Guozhu, deputy secretary general of the Jiangsu Provincial Government jointly unveiled the secretariat. This is the first international standardization organization that settled in Changshu. It is also a historic breakthrough in the international standardization of Chinese clothing. Among them, Bosideng, a private enterprise, participates in the revision of international standards as an important organizational unit and undertakes the work of the Chinese Secretariat. It is the first time in the world of clothing.

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