LVMH Group's intuitive data

As of December 31, LVMH Group's Hermes International shares worth 6.99 billion US dollars. In 2011, LVMH Group increased its stake in Hermes, and the original 20.2% rose to 22.4%.

In addition, LVMH Group acquired Singapore's crocodile skin manufacturer Heng Long International, the acquisition price of 65.4 million US dollars, the Group also acquired the entire shares of ArteCad SA for 15.8 million US dollars.

Last year, LVMH Group also increased its stake in the Russian perfume brand Ile de Beaute, which has increased the original 45% of its holdings to the current 65%.

In 2011, LVMH Group’s fixed assets increased by US$7.8 billion, mainly due to the acquisition of the Bulgari brand, which resulted in a cash inflow of US$2.82 billion for the LVMH Group.

Arnault’s investment in other areas should not be underestimated. The investment in leather goods, fashion, famous wines, retail trades, and beauty products brought in a cash inflow of US$2.41 billion.

Last year, LVMH Group spent a lot of money on advertising and promotion. Compared with 2010, this expenditure rose by 19.6% to US$3.77 billion.

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