British HI-TEC (Haitai off) - urban outdoor leisure life choice

HI-TEC brand in 1974 in the United Kingdom ESSEX SHOEBURYNESS founded. HI-TECSQUASH is our first product, launched that is popular, so far not bad. In 1982, HI-TEC decided to face the world, open the international market, product marketing more than 100 countries. In the UK and Europe, HI-TEC has a well-established distribution network, selling products in major well-known shopping malls and fashion boutiques. For more than a decade, HI-TEC has been widely regarded as one of the UK's most successful and best-selling outdoor leisure brands and the third largest outdoor brand in the world. HI-TEC has branch offices in the United Kingdom, the United States, Canada, South Africa, Spain, the Czech Republic, Italy, France, Germany, Poland and China. In 1988, HI-TEC was publicly traded on the London Stock Exchange and became a case study material at Harvard Business School. We currently have more than 500 products, divided into outdoor, golf, golf courses, sports, leisure 5 major apparel line, as well as professional uniform brand MAGNUM shoes. In 2007 HI-TECHINA, as a joint venture of HI-TEC in China, will be fully responsible for the brand development and product sales of HI-TEC apparel series in mainland China. A series of apparel products, which will be penetrated by high-tech and ultra-light materials, will be provided to China Fashion brings the world's fashionable style. HI-TEC brand's target consumer base is located in men aged 28-40 years. They have the quality of education, is the elite of the work team, love careers, the pursuit of unique temperament, free and unrestrained, elegant taste perfect life. Like to appreciate the urban independence, optimism, taste the pleasure of leisure, but also enjoy the freedom of nature, relaxed, comfortable, reverie outdoor leisure life. Therefore, HI-TEC is unswervingly determined and has a clear-cut goal. It is committed to providing customers with innovative, comfortable and comfortable high-tech men's wear products that meet the demand of urban leisure and recreation, quality of life and sporting fun. life". Combining the tastes of Chinese consumers and their mastery of fashion, HI-TECCHINA mainly sells urban outdoor men's wear, and we strive to make HI-TEC the SUV (Sports Utility Vhicle) in Chinese men's clothing, which is convenient for daily life and easy going out Urban outdoor clothing for travel. We have four major advantages: First, the market positioning accuracy. We make full use of differentiated marketing strategies to enhance HI-TEC's visibility and market share in the Chinese market. Secondly, HI-TEC's products are exported to over 100 countries and regions in the world and have formed a well-established market operation System and service management system; third, sales team localization. Most of the team members have more than five years working experience in the industry. Fourth, HI-TECCHINA has the best design team in Asia. These advantages determine the HI-TEC in the Chinese apparel market will have different performance. In 2007, HI-TEC entered China, arousing the concern of many domestic media and the fashion industry. On March 20, "HI-TEC Brand Fashion Forum" was grandly opened in Beijing. As a result, HI-TEC has been rapidly developed all over the country. At present, counters and specialty stores have been set up in Shanghai, Shenzhen, Guangzhou, Chengdu, Xi'an, Hunan, Hubei, Fujian, Shandong, Tianjin and Shijiazhuang, Warm welcome and favor. 08 years ago, the company continued to accelerate the healthy and rapid development, in Tianjin Hisense, Wuhan Plaza, Yichang International Trade, New World Department Store, Xi'an Golden Eagle, Changsha Friendship, Hangzhou Building, Fuzhou Ocean Department Store and other shopping malls opened counters. HI-TEC brand warmly welcome all over the franchisee For more information and join cooperation.

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