Italy Wana brand underwear ---- "embroidered" out of underwear

The first "China Embroidery Works Exhibition" showcased dozens of outstanding embroidery works of 16 selected enterprises. These works, designed by designers and embroidered by computerized embroidery machines, show the production level of the modern embroidery industry in our country as the only Is a subsidiary of the underwear enterprises Italiana , the selected embroidery works debut in the exhibition, embodies the underwear brand attention and investment in embroidery fabrics, the organizing committee selected shortlisted works are: creative ideas, the difficulty of making, Embroidery and other aspects to measure a work.

As the main material for the manufacture of a high-grade underwear: Embroidery fabric (called EMBBROIDERY) has thousands of years of history, which is one of the most traditional Chinese civilization features one of the craft, as early as Henan Shangyang unearthed two pieces of Shang Dynasty relics, There are traces of Qi remnants of these two artifacts is the oldest living in the world weaving silk, (existing Museum of Far East Antiquities Museum), to the Western Zhou Dynasty, silk and embroidery has a considerable level, has moved to the form of production and commerce, to the current year Of the national economy has brought great benefits, these ancient embroidery relics, but also record the political, economic and cultural information of each dynasty evidence, from Changsha, Hunan Mawangdui Western Han Tombs unearthed artifacts "by cloud embroidery" Visible, beautiful design patterns and color, embodies the ancient Chinese nation, already has profound cultural level and superb art talent.


意娃娜-invaria

Embroidery can be applied to many textiles, such as clothing, bedding, curtains, tablecloths, and the most exciting use of underwear, the first French embroidery applied to the women's underwear, from then on, the lingerie was pushed to another level , Become a decorative, body, sexy symbol of embroidery from the traditional hand-made wooden weaving tools, and gradually developed into mechanical operation until the last decade of computer-controlled embroidery, embroidery has become more abundant, due to Embroidery materials used to accurately embroidered design patterns can be a perfect performance of a style and philosophy is to create a boutique underwear material of choice, but also the best material underwear style innovation, because the embroidery icon Like painting, you can play freely, design patterns, colors can be ever-changing, never-ending.

The Italian Wana selected for the exhibition is designed by the design director Joseph, one of which is called "melody", the creative inspiration comes from the conch body waves, a regular and ups and downs of the thread, and coordination Rich colors, constitute a beautiful picture, but a deeper understanding of the ripple traces of the waves and time of the interwoven, works by the nature of the lines and rhythms produced by clever abstract design, and the use of computer embroidery Repeat the cycle of the law, reproduce its elegant melody.

As Joseph, who has been in art for more than a decade in the UK, it is not hard to come up with such a work, but Joseph thinks it is not difficult to design a beautiful embroidery lace undergarment in the country, but to design a good sale Embroidery lace underwear is not easy, compared with the developed western countries, the domestic use of embroidery lace underwear still just started, may be the concept of consumer immaturity, the cultural connotation of embroidery products, added value, but also Many people do not pay attention to the material of the product when they buy the product, but only compare the price with each other and think that the product is more expensive. In fact, many people can not distinguish the difference between the embroidery lace and the general jacquard lace underwear, The current use of decorative lace underwear two basic categories, one embroidery lace (EMBBROIDERY) Another is the jacquard lace (professional called warp lace, LACE lace called Lace), embroidery lace from a dozen to tens of dollars a meter , And jacquard fabrics only from a few dollars to the best of ten yuan a meter, one meter of embroidery lace can only do a chest circumference, if consumers only know with embroidery flowers The underwear is more expensive, but I do not know where you are, indicating the understanding of consumer products there is a ditch.

Joseph believes that the current domestic conditions are fully underwear style to a higher level, high-end, noble, not necessarily expensive, because the current domestic production capacity of embroidery fabrics have been greatly improved, while the price is lower than before, before Embroidery machinery is to rely on imports, a good piece of equipment to millions, but now the domestic sewing equipment manufacturers or foreign investment in the country can provide a very good plant equipment, according to incomplete statistics, the current domestic embroidery machine Nearly a hundred manufacturing enterprises, and equipment provided by the price of only one-third to one-fourth, the price of materials used in embroidery is also lower than before, by the design and production is under control, whether the product Reflect the value, to see if designers can put their value.

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