The development of a cowboy brand ----- your choice, my pursuit, love you love, Hong Kong Yupai! 20 years of product design culture precipitation 15 years of research and development summary of the essence of 8 years of retail monopoly experience verification 3 years of national chain experience to explore a mature casual personality denim brand a coverage of 200 flagship stores across the country, 1000 successful stores strategic plan Has quietly kicked off. Quality is the root of brand development - - - 20 years focused on doing jeans, 20 years to build the excellent quality As the saying goes: ten years grinding sword, rain school is 20 years grinding sword, rain sent 20 years of jeans. Yupai owns Europe's advanced production equipment, top fashion designers in the United States, Europe, South Korea, Japan, Hong Kong and Taiwan, thousands of cowboy production personnel, tens of thousands of square meters of factory buildings, mature quality control management system, mature industries Chain, strong accumulation of capital, professional team, but Botts only refined, not seeking broad, 20 years to concentrate on professional development of jeans business, make full use of Blue Ocean Strategy, build China's top denim brand, leading denim culture trend! Rain School denim - your choice, my pursuit, love you love, Hong Kong rain school! Rain sent denim - your choice, my pursuit, love you love, Hong Kong rain party, which not only shows the rain sent people to the market-led consumer, but also reflects the rain sent people healthy and energetic attitude, the pursuit of Love is your love of personality, in order to love their own never give up the spirit. Only a harmonious and healthy attitude of people, can have a strong confidence and determination. Doing any business risks, the pursuit of success of the men, need courage in the first place, need to be calm, stroll calmly, you need to shuttle among the mighty as if no one's superb "martial arts", the rain sent Is the vision of a harmonious, healthy and vibrant life, which reflects the entrepreneurial spirit of "insistence" and "individualism." Rain sent a full integration of the cowboy industry chain, cloned, cut through the chop, will break through obstacles in the production of research and development, fabrics and accessories carefully selected, the technology excellence, all the rain denim have been 3D stereo cut, after 26,000 stitches System, 128 procedures, 30 times ironing stereotypes, 18 after the whole inspection, and strive to the ultimate article, paragraph comfortable, introverted, external temptation. Rain sent to the excellent product quality, business district analysis, site selection, opening planning, opening assistance, business guidance, on-site training to the logistics system to support the comprehensive caring service to consumers credit guarantee, promised to entrepreneurs. "Eight strategies" full implementation --- Yupai innovation breakthrough, pilot jean culture Yupai brand full implementation of "eight strategies" --- 1, positioning differentiation 2, style of individual 3, the design of the front 4, the price of popular 5, fine cut 6, the fabric of noble 7, quality assurance 8, human services. Rain sent people to pursue distinctive accessories in the accessories carefully selected, excellence in the style plate, the rain sent people heavy models, heavy quality, heavy terminal, heavy customer interests, the first in marketing strategy, the only record , Win in the brand, create win-win, terminal intensive, optimize management, innovative in the terminal shop to introduce watches, bags, shoes and other products, across product mix, and strive to break through the terminal sales, breaking the traditional single-store variety Concept, creating a day retail 30,000 yuan in the terminal store success. Rain sent denim, circulation in millions of households, the superior quality by the cowboy fanatics, rain school jeans, pilot cowboy culture. Branding development trilogy --- Rain sent a full swing, staged "circle shop" movement According to rain camp brand operations director said: brand development has trilogy, the first step staking (to expand channels, establish a model shop, improve sales around Network), the second step intensive, decisive terminal (to enhance terminal profitability, management level, to achieve the agent of the corporatization operation), the third step product and image upgrade, brand awareness, reputation increased. Rain School denim brand after three years of chain monopoly to explore this year will enter the rainy season, the budget this year will make every effort to build the expansion team, strike out, the full integration of the network, magazines, television and other media resources, trying to rain sent jeans Stores across the river north and south, staged a vigorous "circle shop" movement, while expanding the market, Yu school management team will be intensive in the terminal, and gradually realize the company's agent operation, reaching a higher level of win-win situation. Work together to create a bright cowboy rain future!
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