Lightness, originating from Europe, has long been committed to the mission of "the pioneer of a woman's happiness." For years, the brand has dedicated itself to understanding the physical and aesthetic needs of Asian women, blending fashion trends with health-conscious elements. On July 8–10, 2010, Lightness made a strong appearance at the 10th Shenzhen International Fashion Apparel Fair, showcasing both static and dynamic product displays at Booth 1F12.15 in Hall 1. The event offered an all-around presentation of the brand’s core values: fashion, elegance, and wellness.
During the fair, Lightness was actively present at the Shenzhen Convention and Exhibition Center, engaging with visitors and highlighting its unique brand identity. By 2010, Lightness had already established itself as a leader in the functional lingerie market, with over 800 stores across the country and an average monthly sales volume of more than 350,000 units per store.
To further expand its market presence, Lightness launched a comprehensive product strategy adjustment in 2010. This included four key series: classic high-end, maintenance-functional, fashion-health, and health-adjustment. Among them, the first thermal underwear series for health conditioning was introduced, marking a significant step forward in product innovation.
The health-conditioning underwear line has long been the cornerstone of Lightness’ success, solidifying its market dominance through continuous innovation. Meanwhile, the classic high-end and maintenance-functional lines have become the backbone of the brand in recent years, driving growth and carrying the weight of future expansion. The fashion-health and thermal underwear lines represent emerging markets for Lightness, aimed at broadening its consumer base.
At this stage, Lightness has built a rich and diverse product lineup, targeting women aged 25 to 55, and even extending to those as young as 18. This expanded reach has laid a solid foundation for the brand’s rapid development and long-term success.
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