When you mention marketing, you will discuss the market. When it comes to the market, more competition is involved. The competition is too fierce. The pressure is too great. It is too depressed. It has already become so hot. It is all about describing the fierce market and the cruelty of competition. Marketing Hard.
In fact, since ancient times, China has had the idea of ​​"harmony and harmony", "harmony and difference", and "real life". Because of this, "harmony" has become the mainstream of the development of world cultural thoughts. The "and culture" of marketing is a series of marketing behaviors carried out separately under the guidance of "peace, harmony, harmony and harmony" advocated in the context of society.
Why do you want to propose the "and culture" of marketing?
The "and culture" of marketing is not for the sake of sensationalism, nor is it for everyone to deviate from the mainstream trend of development. It is based on the guiding ideology of strengthening the priorities and seeking for the greater potential, in the spirit of "cooperation" of reconciliation and seeking common ground while reserving differences. The code of conduct for market development advocated by the industry in which it is engaged in a better marketing behavior under the new situation.
1. The distortion of competition requires “and cultureâ€.
As the market develops into the new century, the competition in various industries is also heating up in the context of the increasingly scarce premise of new industries. Normally, competition is a good thing. It can promote the development of the industry, enhance the professional standards of employees, promote the upgrading of products, and consumers can enjoy more benefits and accelerate social progress. But in fact, a considerable number of companies are not trying to improve their market competitiveness in the face of competition, but they are fully exploiting the ugly face of "profiters" and taking it when they are doing nothing in normal market operations. Bidding strategies, price wars, malicious defamation of peers, high-paying corners, etc. Such vicious competition has disrupted the normal order of the market. In the long run, it will definitely lower the living space of the industry. From the perspective of the development of the industry, it is necessary to give a marketing course of “and culture†to such a low level of marketing behavior.
2. Marketing and "culture" education.
I don’t remember the one who said: “The sales are all hooligans!†This is inevitably subject to personal subjective color and certain emotional factors, but I have to admit that the marketing industry has a lower threshold and a comparison of dragons and snakes. serious. Especially for the behavior of SMEs in pursuit of sales performance in the unilateral direction: “Whether white cats and black cats, catching mice is a good catâ€, under the over-emphasis on the value-oriented performance, all walks of life have been exposed to strong buying power. Selling things. It is worth mentioning that the marketing staff's rough sales behavior not only reveals the inferior quality of the personnel, but also diffracts the company's shallowness and rough product. The more serious problem is that the salesperson represents the entire industry. The facade, in a certain sense, also shows the unsatisfactory of the industry. For the rude marketers, it is particularly necessary and urgent to carry out “and culture†education, especially in the economic downturn and unprecedented competition pressure. All industries emphasize the concept of service: pay attention to “and culture†and understand “ The five-speaking four-three-three love" is predictable for improving the team's competitiveness.
3. The “and culture†of marketing is the mirror flower month?
In fact, literally, we can directly understand the essence of “and cultureâ€: marketing “and culture†only advocates marketing companies and marketing practitioners in the spirit of “harmony†with peers, peers and customers. Harmony is more expensive; this is in some ways similar to the marketing "wolf culture" advocated in previous years. "Wolf culture" emphasizes the spirit of market development, and "and culture" emphasizes the moral standards of practitioners. "Wolf culture" emphasizes the external tension. "And culture" emphasizes the inner cultivation, one-on-one, one inside and one outside, complement each other. Some people may question: the peers are the family, the marketing and "culture" is just a good vision of staying on the paper and the author's own heart.
This is indeed a wonderful vision, but we have indeed found that more and more industry organizations have implemented various "and culture" standards intentionally or unintentionally.
The "and culture" of marketing is the trend of the times, and the road ahead must be long and tortuous. The author has not been able to describe one or two because of young learning. There is only one such vision: I hope that all marketing practitioners and all marketing companies can follow the spirit of “and cultureâ€, and with peer companies and peers. Both the staff and the customers of the company can be "harmonious, harmonious, and beautiful."
The "and culture" of marketing is still in its infancy. It is hoped that scholars from all walks of life, marketing colleagues and friends from all walks of life will pay attention to watering.
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