When the bell of the New Year is about to announce the start of the new year, we are full of passion and look forward to the future. The Clown Cat is ready for another spring and we are at a new starting point! In the past year, we have achieved remarkable results. Here to introduce this interview with reporters Dixing Cat Brand Director Mr. Xie Weihua. Reporter: Hello, thank you, please introduce your company's brand to you first! Xie Weihua: "Doraemon Cat" is a professional children's clothing brand which is mainly promoted by Shanghai Ding Dong Cat Children Products Co., Ltd. Brand operation so far has been fifteen years, since its launch in 1999, the product has been favored by the vast number of consumers and loved. In 2001, with outstanding design advantages and brand strength, to become one of China's top ten brand-name children's wear. Jingle cat products by the Italian designer, famous designer in Hong Kong, the joint design of the top domestic designers, designed for fashion children aged 2-16 years old to build. Emphasis on diversified with fresh, bright, bright, elegant green color as the basic color, advocating natural, comfortable, environmentally friendly, personalized leisure taste. Our spiritual creativity, interpretation of the concept, style-led, to express the urban children's fashion, leisure and elegant side. Reporter: 2013 is over, thank you can sum up in a few words next 2013 we achieved results? Xie Weihua: In the past year, Ding Dong cat brand children's clothing in the fierce competition in the market continue to innovate to enhance product quality, the brand's strong carry, optimize the reengineering process, the channel of the perfect integration, so that our team in the market experience, More mature, steady, down-to-earth, no longer stay in the mouth of passion, more reflected in customer service, channel services and terminal services, through the channels continue to sink and expand, to our high-quality products, to a more extensive Consumer groups! In 2014, Jingle Cat, an old brand of children's wear full of love and beauty, will continue to adhere to the "pop and practical integration, fashion and health coexist" consistently adhered to, and plug in the wings of Internet and information technology to create a Rapid design, rapid production, rapid logistics, rapid marketing of new marketing model. Reporter: Tingduo children's clothing brand, children's clothing competition is more and more intense, then how to maintain our brand advantage? Xie Weihua: We have been to maintain the advantage of both brand promotion and franchisee cooperation in two ways, the children's clothing market more and more homogeneous products, which the design and production quality control, we are about the same, we Mainly from 2000 in the country created a model of cooperation and cooperation, which is currently no other than our brand on the one hand, of course, has been imitated, but has never been exceeded before we branding is also ranked in the industry However, in the past two years, more and more children's clothing brands have made great efforts to promote them. We have also been caught up in the trend. Of course, we are not idle. Since 2009, we have used the capital leverage of listed companies in Hong Kong at the brand end Management, introduction and training of personnel, franchisee distribution of interests laid a solid foundation, also has some advantages, the future, we will still focus on our brand promotion and model innovation. Reporter: Ding Dong cat is one of China's famous children's wear brand, how do you think the brand received some honor in the outside world? Xie Weihua: We are very pleased that our brand has been recognized by the society and has given us some honors. We are a pure Chinese native brand. Although we are proud of the style of our home and take the style of Europe, the United States, Japan and South Korea, Is rooted in the country, according to the growth preferences of Chinese children to create. In the jingle cat team, there is a saying: "Children's career is the cause of their life!" We hope that our consumers to the Doraemon store is not just to buy clothes, we want to make the jingle cat into a pet and companion to children, children Patron saint, with self-development, self-improvement, children's training, the historic mission of the benefit of society, to develop children's correct world outlook, morality, aesthetics. In order to repay the community. Reporter: How will the brand win the recognition and support of this group? Xie Weihua: In addition to our commitment to the pursuit of high-quality, high-quality, high-taste products, but also freeze the price in the mid-range level, improve cost-effective to meet consumer demand. In addition, we believe that the success of an enterprise is not only the economic benefits it creates, but more importantly, the social benefits it brings are positive and positive. The company has been adhering to the "always concerned about the healthy growth of children" concept. Because I believe that love is soil, love is the sun, love, let the child grow up healthily. Reporter: children's skin is very tender, more sensitive to the fabric, thank you always on the cat's clothing children's clothing and then detail? Xie Weihua: Children's fabric manufacturing process first is to buy yarn, weaving, printing and dyeing and then washed. Jingle cats children's safety and environmental protection is mainly reflected in two aspects, one is the printing and dyeing sectors, in accordance with the requirements of the state, some industries can not add harmful substances absolutely must absolutely green dye. The second most crucial part is the washing stage, which takes longer than normal adult clothes and adds more strength to make it softer. During the production process, it must be coordinated to meet the needs of consumers. Reporter: The new year, the company's work focus will be placed where? What kind of marketing will be achieved? Xie Weihua: Strengthen the introduction and training of talents, profit distribution of franchisees, strengthen brand image, firmly establish the leading brand status of "Doraemon Cat" in the field of "casual fashion children's clothing", and make consumers feel more fully the brand of "Ding Dong Cat" Spirit, deepen the "Doraemon" brand connotation. Reporter: Finally, thank you always in the new year, to send us a few words of greetings friends! Xie Weihua: In this new moment, "Ding Dong Cat" to you and your family to extend my heartfelt thanks and best wishes. The new year, "Ding Dong Cat" based on a new starting point in 2014 to embark on a new journey to create new glories. Let us wish together, a year more than a year, thank you! Ding Dong cat children welcome you