Redhouse Women's 2010 Summer New Collection is the perfect interpretation of urban women's intellectual and elegant

Redhouse Women's 2010 Summer New Collection: A Perfect Expression of Urban Women's Intelligence and Elegance

Origin of the Brand

The "RUOHAO" brand was founded in the 1990s, and from the very beginning, it embarked on a journey of “borderless” dreams. Its founder, Mr. Zhang Hengcheng, gained deep insight into European fashion trends and wearing culture through his career in women’s fashion while traveling across Europe. Inspired by classic European art and aesthetics, he integrated these elements into product design, creating a style that blends lifestyle, fashion, leisure, and professionalism. With the RUOHAO brand, it offers simplicity, texture, warmth, and modern sophistication to beautiful women around the world, delivering high-quality fashion with a refined taste. The birth of the RUOHAO brand symbolizes a dream of flying gracefully, simply, and beautifully without borders.

The Brand Story

If the brand story were a woman, she would be one who has practiced for years, emerging from the rhythm of the Book of Songs—calm, elegant, and full of grace. Then comes a love story that is casual and spontaneous. In every woman's dressing philosophy, the romance of life is expressed. RUOHAO captures this essence, blending elegance with modernity, making every piece not just clothing but a reflection of a woman's character and personality.

Brand Concept

RUOHAO embodies a concept of fashion, simplicity, intellect, and elegance. It reflects the latest trends with a focus on modern urban life, where simplicity, intellect, and elegance are essential. RUOHAO cleverly guides women into a world of personal expression, showcasing mature and sophisticated classic styles. It caters to a wide range of women who value intelligence, elegance, and versatile styling. The brand emphasizes harmony in color, whether bold or soft, elegant or understated—all equally refined. These are urban women who have a strong sense of self and a high sensitivity to contemporary aesthetics.

Brand Positioning

RUOHAO targets modern women who are confident, capable, and conscious of quality and culture. They seek high-end fashion and elegance, along with a unique lifestyle. The brand style focuses on diverse combinations of fashion and individuality. Product features include comfortable fabric, meticulous craftsmanship, harmonious color schemes, soft beauty, strong versatility, and superior quality. The target age group is 25–40 years old, with the core audience aged 25–35. The clothing is suitable for work, meetings, travel, or parties, offering flexibility for various occasions. The brand offers multiple combination methods, including up-and-down coordination, inner and outer layering, single-piece styling, themed series, and cross-unit matching. Marketing strategies include self-operated stores, provincial and district outlets, as well as franchise models.

Guangzhou Golden Fruit Clothing Co., Ltd.
Address: No. 173, Longshan Avenue, Nancun, Panyu District, Guangzhou City
Hong Kong Golden Fruit Apparel Leather International Limited
Address: Room 14/F, No. 1513, Block A, 237 To Kwa Wan Road, Kowloon
Phone & Fax: [Not provided]
Email: [Not provided]
Official Website: [Not provided]
Joining Contact:
Miss Tang: 13660136681
Miss Yan: 13760642744
Mr. Wang: 13610345909