Rising City Outfit "Fashion Silicon Valley"

Editor's note: Big Wave in Longhua New District, Guangdong, is rising a garment industry base, a "fashion Silicon Valley" is being formed.

In the big wave of Longhua New District, a clothing industry base is rising and a “fashion Silicon Valley” is being formed.

Recently, the reporter visited one of Shenzhen's traditional industry transformation demonstration bases. Located at the Dalang Office's Shenzhen Garment Industry Base, the reporter not only felt the tremendous energy of industrial transformation and upgrading, but also felt the strong pull brought by the project for urban construction.

22 clothing company headquarters get together and get a big wave. Under the guidance of staff from Dalang Office, the reporter saw that most of the well-known Shenzhen famous clothing brands have settled here. “As of now, the base has introduced 22 well-known domestic garment enterprises, Huaxing, Yinger Fashion, Hingyi, Zhonghui, and Geli Si have put into production five companies. Masi Feier, Haijun, Meibao He, Shi Qi The main buildings of the five companies such as Lili have been capped, and it is expected that by the end of next year, 22 enterprises will be put into operation and the annual production value will exceed 30 billion yuan, which will form an initial concentration of the garment industry.” Dalang Office Party Work Committee**, Director He Jiahong said.

The completion of the ABP provides a broader platform for the development of garment enterprises in Shenzhen. A person in charge of a garment company stated that “Since the business is developing too fast, the land in Shenzhen is tense. Before that, our production and management departments were scattered in several places. This made management difficult and it was not conducive to the construction of a brand image, with the support of the government. We have our own headquarters, and the park has provided us with a number of ancillary services. We can let go of our efforts."

Government hands actively promote industrial upgrading At present, Shenzhen Garment has more than 800 independent brands, more than 20,000 designers team, Shenzhen clothing has occupied half of the country. Shenzhen clothing with original genes also has higher added value. According to statistics, the added value of Shenzhen apparel products has now risen to 30% to 200%. The number of garment enterprises with a value of over 1 billion yuan in Shenzhen has reached more than 10, and a number of garment companies have become large taxpayers in Shenzhen. Clothing has become a representative of the transformation and upgrading of traditional industries in Shenzhen.

In order to further guide the transformation of the garment industry into a high value-added and high cultural content fashion creative industry, it has become an important part of Shenzhen's modern industrial system featuring “high, new, soft, and excellent”. In 2003, Shenzhen chose a large wave to plan the construction of a garment industrial agglomeration base.

The total land acquisition area of ​​the site is 1.46 million square meters, of which the first-phase industrial functional area land planning is 1.08 million square meters, and 22 well-known domestic garment enterprises have been introduced; the second-level headquarters functional area has planned land use of more than 200,000 square meters, and plans to build a clothing public service platform. , clothing headquarters building, designer R & D center, brand marketing incubator center, clothing school and other projects. After the completion of the clothing base, will form a scale of 20 billion output value, accounting for more than 30% of the industry's total output value, the formation of a high degree of industrial agglomeration, joint development momentum.

With the high attention of governments at all levels, the construction of the base was quickened, and the trunk road network of Langrong Road, Longqin Road, Huarong North Road, and Langhua Road was completed and open to traffic; the work of “seven connections and one leveling” was completed, and the public service platform for clothing was completed. It will also start construction in 2012... As more and more companies start production and put into production, a clothing headquarters base integrating production, R&D, T-Taiwan display and corporate headquarters is being formed, a fashion high-end manufacturing center is being formed, a fashion vane It is standing in a big wave.

“Fashion Silicon Valley” is about to be introduced by He Jiahong. The concept of “Silicon Valley” proposed by Dalang not only refers to one factory, but consists of one headquarters, including the R&D, display, brand incubation, fashion index release, and trend information. High-end part. At the same time, “Silicon Valley” also includes requirements for the environment. It is particularly suitable for high-end talents to work, live, and live.

In order to promote the construction of fashionable Silicon Valley, Big Wave introduced the “12th Five-Year Plan” and “Action Plan” for “Fashion Silicon Valley” and divided the construction of “Stylish Silicon Valley” into three levels. From the industrial level, it will promote the fashion industry to become The pillar industries of large waves, by the end of the “Twelfth Five-Year Plan”, accounted for half of the total industrial output value of the entire street. At the level of urban development, it is necessary to extend the fashion elements to all aspects of urban construction and make Big Wave a creative and stylish town that is suitable for work and life. The third level is to let fashion Silicon Valley become an important part of Shenzhen's fashion city. Through fashion channels, big wave fashion festivals, fashion forums, etc., regular release of fashion index will have an important impact on fashion consumption in Shenzhen and southern China.

In order to achieve the goal of building a "Stylish Silicon Valley," big waves move frequently. In recent years, not only through the "Dai Lang Cup" National Shenzhen Women's Fashion Design Competition, it has held the "Student Fashion Festival" to enhance the influence of the clothing base. The city's infrastructure construction is changing with each passing day. Huayue Road, Huachang Road and Huasheng Road are all new and spacious. The unimpeded urban roads allow big waves to lead in all directions. 14 community parks and the Yangshan Forest Park Dalang Entrance Plaza have become a good place for community residents to relax. A small, sophisticated, beautiful and vibrant ecological city is quietly rising.

With the accumulation of various fashion elements, a “fashion Silicon Valley” is emerging in Shenzhen.

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