In the years of painstaking cultivation, the "Sheng Da Wei" brand, long-term accumulation of wisdom condensed into a more sophisticated open realm. "Santa Dawn" - Chen Wen 2012 spring and summer modern Chinese men's conference will be held in Beijing in October. Today, Santa Dawei has stepped out of the traditional concept of Chinese, Chinese modern interpretation of Chinese culture elements, is a classic fashion, but also the human form. Mr. Zhang Aimin, the founder of Shengdavi brand, boldly proposed the concept of "modern Chinese men" in the early stage of the brand. Based on the 5,000 years of Chinese culture, he takes traditional Chinese culture such as painting and calligraphy, philosophy and tea ceremony as its genes. Combining modern fashion with classic fashion, he deduces the unique brand style and realizes the cultural value of the brand. Over the years, Zhang Aimin led the Santa Davy team has been relentless pursuit of his corporate philosophy, heritage, integration, innovation, beyond. He has been insisting on brand positioning as a proprietary symbol of a Chinese cultural element, which requires sufficient courage and wisdom. There are some road maps for the development of Santa Weiwei. From the beginning, to the ups and downs, they are still insisting on one thing these years: to fashion and internationalize China's cultural elements, and after years of stock building, the brand Has entered a mature stage, with a stable brand style and clear positioning. Zhang always put forward the integration of art and clothing, gathering consumer groups with culture. They are people both at home and abroad who recognize Chinese culture and have a certain cultural taste. They feel the Chinese-foreign cultural touch through modern Chinese clothing point. According to the brand strategy and long-term planning of Sheng Da Wei, in the coming years, Sheng Da Wei can really represent the Chinese brand stand in the world brand forest, become the symbol of Chinese brand, because only the Chinese cultural elements of the brand to the world, based on world. As early as a few years ago, the reporter once had the following communication with Zhang: "Can you consider cooperating with Chen Wen's designer? On the basis of his feeling, he has profound cultural and artistic accomplishments and deep understanding of your understanding of Chinese culture and philosophical concepts Is so close fit. "Where know, this sentence is actually the phrase. A few years to go around, a defender and an innovator came together. According to Chen Wen's statement, this time Santa Claus rebuilds to go "modern subversion of the international classical route." Show in this 2012 spring and summer conference of modern Chinese men's dress Shengdawei, will be eco-fabrics, simple style, elegant colors to shape the Chinese culture, nature and humanity of international clothing. Among them, Chen Wen also supplemented by the best of the good news: abstract expressionist approach, the traditional Chinese calligraphy, painting with aesthetic style to pure and abstract refinement, Chen Wen these elements and the modern popular Fashion integration, get rid of the shackles is my chapter law, fun extra-legal. Re-positioning of the re-entry of the Santa Weiwei, will allow everyone to enjoy the ease and pleasure brought by the art of calligraphy and painting, as well as refined fashion international fashion style.
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