Faced with 2014, Septwolves men's clothing will continue to adhere to the "Chinese-style fashion lifestyle," the brand advocate, providing a rich variety of high-quality products at the same time, the Oriental fashion and Western culture together, advocating a new culture and life the way. Through a more pioneering development strategy, to become the leader of modern Chinese fashion life. As Zhou Siu-hung, Chairman of the Septwolves said, western fashion has always dominated the high ground and also dominated the oriental lifestyle. To develop a Chinese-style lifestyle requires constant exploration. Septwolves and Huayi Brothers, "Character Image" celebrities advanced customization • Star cross-border design conference value end of year-end, 2013 is coming to an end, 2014 is coming. Review 2013, this year is a mixed year for the Chinese garment industry in flux. It is delightful that with the "First Lady" active in the world stage, the world's attention for the first time focused on the Chinese apparel brand, driving the Chinese stock market rose clothing plate; Lynx dual battle in the 35 billion sales miracle, Apparel brand with astonishing sales become big winners. Worry is that although the entire apparel industry signs of pick-up this year, but the overall situation is still not optimistic, clothing store line stores off tide is still continuing, brand bankruptcy also heard. Observing and interpreting the predicament and exploration experienced by domestic apparel brands this year may provide a better reference for the strategy development of apparel enterprises next year. For the apparel industry, the crisis-ridden market environment can also be a turning point in brand rebirth. As Zhou Siu-hung, chairman of the Septwolves, said: "What we need most in this era is a new perspective. Finding a chance for change is a crisis." The Fourth China Film Directors' Association 2012 Commendation Conference 2013: Dual-product Brand Exploration Recently, commissioned by the WPP, conducted by Huatong Minglue Company BrandZ2014 Top 100 Most Valuable Chinese Brands survey released the results, Septwolves Men became China's most valuable brand for three years in a row. Contrast the general downturn in the apparel industry, seven wolves are also in the whirlpool men, but still achieved better results in the industry. Looking back on 2013, Septwolves not only pioneered and innovated on the brand upgrade path, but also added bold ideas based on consistently high standards of product construction. Throughout this series of effective change initiatives, it is indeed worthwhile to learn from the industry model. In March 2013, China Fashion Week, Septwolves once again hand in hand with Huayi Brothers to carry out deep cross-border cooperation and hold "Celebrity Image" Celebrity Customization • Star Cross Design Conference. Huayi Brothers to carry out deep cross-border cooperation, Huayi star personally involved in the design and catwalks, showing the industrial retro trend celebrities senior fixed series released ... ... Septwolves with this series of moves in the domestic menswear industry out of a move difference chess Road, so that seven wolves have become the focus of attention in China's fashion industry, but also for the Chinese high-end men's industry wrote an indispensable page. In April 2013, the Septwolves menswear, as the only designated uniforms for the China Film Directors' Association, appeared high-profile at the ceremony. Septwolves men as the host and many directors tailor-made high-level custom clothing, their personal charm and style of the unique temperament presented most vividly. Seven wolves in hand Chinese Film Directors Association, not only brought the collision of film culture and fashion culture, more brand added the cultural connotation of the high quality. Septwolves 2013 Autumn Winter Campaign In June 2013, with the exposure of the blockbuster filming trailer of the new season, Wang Wolf, a well-known musician, officially joined the spokesperson team and endorsed "Character Men's Wear" with Feng Shao Feng, Li Chen, Zhang Han Yu and Honglei Red. On the basis of following the concept of "men more than one side," Septwolves men officially announced the promotion of brand proposition and launched a new concept of "Chinese-style fashion lifestyle." As always, Septwolves respected the brand concept is from the audience's spirit and inner level, to tap their resonance point, feel their lifestyle, fashion, culture, which is different from other wolves seven wolves The biggest feature. In this regard, Septwolves Chairman Zhou Shaoxiong said: "In the apparel industry, the technical differences are generally easier to transcend or copy, and cultural heritage more able to maintain unique." By advocating the "Chinese-style fashion lifestyle," Septwolves hopefully can modernly blend the modern Chinese elements with Western-style modern fashion to promote a better lifestyle.
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