The significance of shoes for human beings
Customer demand is not only the origin of marketing, but also the basis of marketing planning. Demand is the condition that people have the ability to purchase and willing to purchase to meet their desires. The demand is not created by the society and the enterprise, but exists in the human's own physiological organization and social status. Demand can be divided into five levels according to the division of the famous rights psychologist Albham Maslow:
(a) physiological needs
It is the basic need to maintain human life, such as eating, drinking, sleeping, and heating. The most basic function of shoes is heating, which can meet people's physiological needs. However, with the development of society, the use of shoes is more extensive, and it is more used to meet customers' other needs.
(ii) Safety requirements
This is the need for people to avoid personal dangers and unemployment.
(III) Social needs
Because people are social people, they want to be accepted by the group and thus be vested and recognized by others. When meeting this demand, the image of people in association with others is very important, and the role of corresponding shoes cannot be ignored. When surveying a store, it is necessary to understand which social class the surrounding customer is and the surrounding environment and the possible influence of the relevant group on the customer. Owings believes in the trend of the times and highlights the "comfortable fashion wild passion"
(d) Respected needs
People meet their own ownership and recognized needs, they are required to be respected, and they hope to gain respect from others through their Honduran talent and achievements. High-level people have higher demands for clothing, and they must have shoes that are suitable for different situations and different identities. When decorating the store, pay attention to whether or not you can attract such people.
(v) Self-actual needs
This is the need for people to maximize their potential capabilities. Everyone has leisure time, leisure time pay attention to comfort, stretching, freedom, personality, or in the individual pursuit of a splendid atmosphere or passion for the design basis, coupled with stylish beauty and popular colors to meet the people of "self-fulfillment" demand.
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