Why domestic clothing is keen to "get the foreign name"?

"Foreign goods" is actually a domestic product. Recently, the reporter visited a number of shopping malls in the clothing area. In addition to a few Chinese-style women's clothing counters, the brand name of each counter is almost always English. Some English words can be obtained. People do not know how to read.

Looking at the tag, the original “foreign name” is just a signboard, and the origin is mostly in Zhejiang, Guangdong, and Shanghai. A lot of branded apparel is also under the banner of Italy, France, and South Korea. In line with the “foreign flavor”, most of these apparels are priced “nobility”. A polyester fabric dress is priced at two or three thousand, and a pair of men's trousers is worth more than a thousand dollars.

Some consumers claim that the name of the foreign language is so complicated that it is thought that it is imported goods. However, there are consumers who frankly say that the "foreign name" looks more graded and feels different when worn on the body. The salesperson bluntly said that "foreign name" is a fancy for this consumer psychology.

According to Mr. Liu, who has imitated the international big names and compiled allusions and used to work in many local clothing companies, many native-born garment companies are now thinking of registering in Hong Kong or abroad, and then holding on to the foreign names of their accounts in Hong Kong or abroad. Revert back to the local in various forms.

He said that many local clothing companies are generally more registered brands in Hong Kong. After these brands are registered overseas, they generally claim that the fabrics and designs are from abroad when they are given to wholesalers and distributors. All are purchased in Jiangsu, Zhejiang, and Guangdong.

Moreover, the general international big brand has its own brand story, which basically traces the brand development history or the founder's legendary story to deepen consumers' recognition of the brand. Many brands just came out, not to mention the history of precipitation, but also to imitate the international big-name, invent some brand allusions to the foreign identity.

Registering a Hong Kong company for as little as 5188 yuan yesterday, the reporter quickly found a registered website on the Internet, and as a person in charge of a clothing company asked if it can be registered foreign trademark. The customer service enthusiastically asked: "Is to do foreign trade or domestic trade. If you do domestic trade, you'll find a cheap registration, such as Hong Kong."

She also said that many garment factories that do domestic trade are so topped with “foreign backgrounds” and sent a “national trademark quotations” to reporters. On this quotation form, the reporter saw that the company can provide trademark registrations in more than 20 countries and regions, including the United States, Hong Kong, Panama, and Singapore, and prices ranged from 2600 to 78,000 yuan.

Another Hong Kong accounting firm said that "relatively high visibility, Hong Kong is an international metropolis, and the establishment of the company does not require capital verification, you can register a higher capital. We now register Hong Kong company costs only 5188 yuan. ”

"Registration of the trademark to be charged separately, the cost is 2380 yuan, the government inquiry fee of 500 yuan, 6-8 working days can be all completed." Customer Service said that the trademark has a valid period of 10 years, the expiration can be continued. According to its disclosure: "Many clothing companies in Guangdong and Jiangsu, Zhejiang and Shanghai have done so."

Since the “foreign name” was not for once and for all, Secretary General Li Qunbao of the Wuhan Garment Merchants Association stated that in the past few years, local apparel companies have become increasingly standard and will not blindly pursue the “foreign taste”, and more local companies have begun to concentrate on R&D and innovation. Some enterprises that like to “fight foreign names” are mostly in Jiangsu, Zhejiang, and Guangdong. In addition, some apparel companies have obtained the agency rights of foreign brands in China. Although they are processing and producing in China, they will also use foreign names to emphasize their foreign heritage.

"Not saying 'foreign names' is blindly bad. Some examples of successful international big names are examples." However, according to Huang Xin, Minister of Taihe Garment Purchasing, domestic brands are more important than designs and textures. After-sales service and other comprehensive improvement of product quality, in order to better win the favor of consumers, in the market to win.